BBDO convida pais a dar bons exemplos aos filhos ao volante

A noção de que as crianças crescem imitando hábitos de seus pais está representada no comercial "Strings", criado pela Clemenger BBDO Melbourne para Australia's Transport Accident Commission.

"Os pais não podem negar que seus filhos os copiam", observa o diretor de criação Stephen de Wolf.

Para transmitir o poder do exemplo dado pelos pais, o comercial minimalista mostra um menino em um assento atrás de seu pai, fingindo dirigir. Ele imita cada movimento que seu pai faz - como gritar com os outros motoristas e falar ao telefone. Os dois aparecem ligados por fios.

Ficha Técnica:

Client: Transport Accident Commission
Amy Cockerell: Marketing Coordinator
Cherie Chandler: Marketing Project Manager
Samantha Buckis: Road Safety Project Coordinator
Samantha Cockfield: Senior Manager Road Safety
Agency: Clemenger BBDO Melbourne
Luke Thompson: Senior Art Director
Jim Robbins: Senior Copywriter
James McGrath: Creative Chairman
Ant Keogh: Executive Creative Director
Stephen de Wolf: Creative Director
Sharon Adams: Print Producer
Sonia Von Bibra: Executive Producer: TV
Karolina Bozajkovska: Senior Agency Producer: TV
Steve Pratt: Retoucher
Lee Simpson: Managing Partner
Naomi Gorringe: Group Account Director
Kate Joiner: Senior Account Manager
Patrick Nally: Account Executive
Matt Pearce: Planner
Tomas Mankovsky: Director (Repped by Blink)
Camilla Dehnert: Producer
Lucinda Thompson: Designer
Geoffrey Simpson: DOP/Cinematographer
Elodie Fouqueau: Editor (Method)
Duncan Horn: Flame Artist (Glassworks)
Theodore Vidgen: Music Composer/Arranger
Stephen Boniface: Photographer (Match Photography)
Postproduction Company: Method Studio/Glassworks
Production Company: Finch/Blink (Co Production)
Paul Le Coutier: Sound Designer/Engineer
Sound House: Flagstaff
Special/Visual Effects" Glassworks