Gael Monfils vai de Asics

A 180 Amsterdam criou para a marca Asics a campanha "It's a tough game, go smash it", protagonizada pelo jogador de tênis Gael Monfils.

A comunicação é composta por filme (assista abaixo), anúncios para mídia impressa, material para ponto de venda e peças para internet.

No comercial, um grupo de "oponentes" tenta acertar Monfils - que aparece usando um GEL-Resolution 6 - com bolas de tênis, que são atiradas por canhões.

Ficha Técnica:

Advertising Agency: 180 Amsterdam, Netherlands
Chief Creative Officer: Al Moseley
Creative Director: Dean Maryon
Copywriter: Joe Craig
Art Director: Tony Bartolucci
Business Affairs: Akvilina Jaskunaite
Account team: Megan Wooding, Claire Birrell
Producers: Susan Cook, Neil Henry, Phil Smart
Assistant Producer: Davide Janssen
Project Manager: Phil Smart
Strategy team: Ben Armistead
Editor: Fiona Fuchs
Offline Producer: Claire Ford
Post Production Company: Darlings Amsterdam
Head of SFX: Robert Okker
Producer: Violeta Nikolova
3D: Robert Okker, Rob Wuijster, Alex Doss
Supervisor Compositing: Chaja Koe
Compositors: Randy Roemean, Floris Van der Veen
Grader: Daphne Maierna
Live Action Production Company: Brenninkmeijer & Isaacs Amsterdam
Director: Thor Saevarsson
Executive Producer: Jelani Isaacs
Producer: Sytske Rijkens
Director of Photography: Baldur Eythorrson
Band: Kaleo
Track Name: Rock ‘n’ Roller
Audio Post-Prod. company: Wave Studios Amsterdam
Sound Design & Mix: Randall Macdonald
Audio Post Production: Ben Tomlin, Mirjam Gevers
Photographer: Ben Ingham
Producers: Matthew Lawes, Lisa Bennett
Post-Production company: 180 Amsterdam
Retouching: Loupe