A Light For the Journey

A Saint Archer Brewing Company, da família MillerCoors, está lançando a Saint Archer Gold, nova cerveja light de seu portfólio.

Para apresentar a novidade, a Preacher inspirou-se nos estilos de vida dos fundadores da San Archer - surfistas profissionais, skatistas, snowboarders, artistas e músicos - para desenvolver o conceito da campanha, “A Light For the Journey”. A ideia é convidar o público a encontrar e iluminar os seus próprios caminhos, com uma cerveja alternativa de baixa caloria.

A comunicação está sendo veiculada em Austin, Arizona, Indianápolis e Charlotte, mercados escolhidos especificamente por sua afinidade com cerveja artesanal.

Spots para rádio, peças para mídia out of home e material para PDV completam a campanha.

Ficha Técnica:

ADVERTISER: MillerCoors

BRAND: Saint Archer Brewing Co.

ASSOCIATE MARKETING MANAGER: Alex Quigley (MillerCoors)

DIRECTOR OF MARKETING: Adam Warren (Saint Archer Brewing Co.)

PRESIDENT: Brad Nadal (Saint Archer Brewing Co.)

SENIOR MANAGER: Amanda Devore (MillerCoors)

VICE PRESIDENT MARKETING AND SALES: Paul Verdu (MillerCoors)

CREATIVE DIRECTOR: Kylie Carnes (Saint Archer Brewing Co.)

CREATIVE AGENCY
CREATIVE AGENCY: Preacher

COPYWRITER: Gabe Long

ART DIRECTOR: Sally Franckowiak

CHIEF CREATIVE OFFICER: Rob Baird

CREATIVE DIRECTOR: Marcus Brown

CHIEF EXECUTIVE OFFICER: Krystle Loyland

BRAND MANAGER: Kristen Meade (Senior)

SENIOR DESIGNER: Steven Wimberley

SENIOR PRODUCER: Shane Smith

CHIEF STRATEGY OFFICER: Seth Gaffney

BUSINESS AFFAIRS: Miiko Martin

STRATEGY DIRECTOR: Marika Wiggan

EXECUTIVE PRODUCER: Stacey Higgins

PRODUCTION COMPANY
PRODUCTION COMPANY: Stink Films

EXECUTIVE PRODUCER: Fran McGivern

DIRECTOR: Will Mayer

DOP: Ian Rigby

MANAGING DIRECTOR: Jeff Bron

LINE PRODUCER: Thaddeus Herrick

HEAD OF PRODUCTION: Nick Fuller

OFFLINE
EDIT COMPANY: Cabin

EDITOR: Scott Butzer

EDIT ASSISTANT: Nick Deliberto

PRODUCER: Liz Lydecker

MANAGING PARTNER: Carr Schilling

POST PRODUCTION / VFX
COLOURIST: Adam Scott (The Mill)

PRODUCER: Andrew Gilson (The MIll)

CREATIVE DIRECTOR: Rob Trent (Shape + Light)

TELECINE: The Mill

FINISH: Shape + Light

COLOUR COORDINATOR: Jessica Amburgey (The Mill)

2D LEAD: Philip Ineno (The Mill)

LEAD FLAME ARTIST: Mark Youngren (Shape + Light)

COLOUR ASSISTANT: Gemma Parr and Zack Wilpon (The Mill)

VFX: The Mill

FLAME ASSIST: Austin Lewis (Shape + Light)

SENIOR PRODUCER: Shelby Wong (Shape + Light), Liza Kerlin (The Mill)

EXECUTIVE PRODUCER: Linda Jackson (The Mill)

MUSIC
MUSIC COMPANY: MAS

MUSIC SUPERVISION: Kat Hom

EXECUTIVE PRODUCER: Gabe McDonough

SOUND
SOUND COMPANY: Pony Sound

SOUND ENGINEER: Josh Wilson

OTHER
PHOTOGRAPHER: Tim Barber

PHOTOGRAPHY: Supervision

PHOTOGRAPHER AGENT: Rebecca McCubbin