Campanha global

Como parte da campanha global "Feed the Good", criada pela BBDO de Nova York para Pedigree, a marca lança o comercial "The Walk".

O enredo mostra um homem branco passeando com seu cachorro. No caminho, ele cruza com um adolescente negro, que caminha com um pit bull.

Fica claro que há uma tensão racial entre eles, mas, depois que seus cães trocam "afagos", seus proprietários param de se olhar com rancor e começam a se tratar como seres humanos.

Com Adweek.

Ficha Técnica:

Client: Mars/Pedigree
Title: "The Walk"
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Greg Ketchum
Executive Creative Director: Tom Godici
Creative Director: Greg Gerstner
Associate Creative Director: Banks Noel
Creative Director: Andy Blood
Art Director: Scott Kelly
Copywriter: Ben Polkinghorne
Director of Integrated Production: David Rolfe
Senior Content Producer: Sofia Doktori
Head of Music Production: Rani Vaz
Group Planning Director: Crystal Rix
Managing Director: Kirsten Flanik
Senior Account Director: Mark Mulhern
Account Director: Sally Nathans
Account Manager: Brandon Jansa
Account Executive: Rachel Greenlee
Production Company: Park Pictures
Director: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Dinah Rodriguez
Head of Production: Anne Bobroff
EP / Producer: Caroline Kousidonis
Editorial: Whitehouse Post
Editor: Russell Icke
Assistant Editor: James Donahue
Executive Producer: Lauren Hertzberg
Producer: Alejandra Alarcon
Post Production: CarbonVFX
Colorist: Ben Gibbs
Lead flame: Matt Reilly
Flame Assistant: Joe Scaglione
Executive Producer: Frank Devlin
Producer: Bree Bracket
Music: Barking Owl
Audio Post: Sound Lounge
Mixer & Sound Designer: Tom Jurcarone