Crash Test Dummies

O novo comercial da campanha criada pela Saatchi & Saatchi Los Angeles para Toyota (assista abaixo) é protagonizado por Stan, um boneco de testes da montadora, que se tornou obsoleto à medida que as características de segurança automática dos carros melhoraram.

Filmado no estilo de "entrevista documental", o comercial mostra que Stan está tentando encontrar um novo propósito, agora que o conjunto de ferramentas de tecnologia preventiva da companhia - o Toyota Safety Sense - tornou seu antigo trabalho irrelevante.

O Safety Sense já vem de série em alguns novos modelos 2017 da montadora, como o Prius e o Corolla.

Na ficha técnica estão os brasileiros Renato Braga, diretor de criação, e Leo Borges, ACD e diretor de arte da Saatchi & Saatchi Los Angeles.

Ficha Técnica:

Toyota Safety Sense & Prius Campaigns

Advertiser: Toyota Motor Sales, U.S.A., Inc.

Agency: Saatchi & Saatchi Los Angeles
Chief Creative Officer: Jason Schragger
Executive Creative Director: Fabio Costa
Executive Creative Director (Digital): Chris Pierantozzi
Executive Director, Integrated Production: Lalita Koehler
Director of Content Production: Sara Seibert
Executive Producer: Richard Bendetti
Director of Project Management: Angela Montoya
Senior Project Manager: Jessica Mesa
Project Manager Brett LaPlante
Executive Director: Al Reid
Group Account Director: Courtney Husk
Account Director: Dianne Gee
Account Supervisor: Rachel Greenlee
Account Executive: Kaitlyn Roberts
Assistant Account Executive: Priscilla Mon
Chief Strategy Officer: Mark Turner
Managing Director, Strategy and Insights: Don Longfellow
Group Director, Connection & Insight Strategy: Paulo Carvajal
Group Director, Connection & Insight Strategy: Evan Ferrari
Director, Connection & Insight Strategy: Amaya D’Amico
Sr. Connection & Insight Strategist: Bryon Foote
Sr. Connection & Insight Strategist: Taylor McKee
Executive Communications Director: John Lisko
Communications Director: Breanne Carpenter
Director of Integrated Business Affairs: Keli Christy
Senior Integrated Business Affairs Manager: Kathi Bolliger
Product Information Director: Matt Hardesty

Broadcast & Digital Video
Creative Director: Renato Braga
ACD/Art Director: Robyn Stern
Senior Copywriter: Craig Lederman
Senior Integrated Producer: Holly Otto
Music Supervisor Kristen Hosack
Broadcast Traffic Director
Nadzyah Guillermo
Production Company: Furlined
Director: Speck/Gordon
Editing Company: No6 (Graham Turner & Isaac Chen)
Finishing Company: The Mill (Bill Higgins)
Mix Company: Lime Studios

Print/OOH
Creative Director: Renato Braga
ACD/Art Director: Leo Borges
ACD/Copywriter: Dan Sorgen
Executive Art Producer: Cindy Rowe
Senior Print Producer: Rachel Dallas-Noble
Production Company: Carioca

Social
ACD/Art Director: Jeremy Carson
ACD/Copywriter: Brian Frost
Digital Executive Producer: Tarrah Barbour
Integrated Producer: Ashley Harsen
Account Director: Hansoul Kim
Account Supervisor: Kara Hardy
Account Executive: Kiara Collazo
Production Company: Tool of NA (Brig White)
Editing Company: Compadres (Nate Cali)
Finishing Company: Arsenal / Compadres
Mix Company: Margarita Mix (Paul Hurtubise)

Digital Banners
ACD/Art Director: Jeremy Carson
ACD/Copywriter: Brian Frost
Director of Digital Production
Keith Bollinger
Executive Producer: Nick Ngai
Associate Digital Producer: Kat Olschnegger
3D Artists Dusty Leon & Alen Isagholi
3D Modeling John Kim
3D Producers Christian Wright & Carl Deo
3D Supervisor Javier Bellow
Production Companies: FancyPants & 14Four