Every Game Is Everything

A partir da assinatura "Every Game Is Everything", a Wieden+Kennedy de Nova York assina sua primeira campanha para o canal de TV por assinatura Fox Sports, com o objetivo de promover a nova temporada do futebol americano universitário, que tem início nos EUA no dia 26 de agosto.

A comunicação contará com 16 filmes (assista ao primeiro deles, abaixo), além de um hino.

Entre os comerciais, haverá dois deles centrados em dois jogos específicos - a revanche entre o Texas e USC, em setembro; e a partida entre Ohio State e Michigan, no fim de semana de Ação de Graças, além de 14 outros dedicados a equipes individuais, com narração do ator Michael Kelly, de "House of Cards".

Ficha Técnica:

Client: Fox Sports

Agency: Wieden + Kennedy New York
Executive Creative Directors: Karl Lieberman
Creative Directors: Gary Van Dzura
Copywriter: Matt Herman
Art Director: Mina Mikhael
Head of Integrated Production: Nick Setounski
Producer: Kristen Johnson
Associate Producer: Alexey Novikov
Account Director: Mike Welch
Account Supervisor: Matt Angrisani
Account Executive: Bri Akakpo
Strategy: Brian Ritter
Comm. Strategy: Stuart Augustine
Project Manager: Yann Samuels, Alex Doomany
Director of Business Affairs: Patrick O’Donoghue
Business Affairs: Justine Lowe, Lindsey Timko, Brit Fryer, Carolina Hernandez
Traffic: Sonia Bisono, Andy Hume:

Production Company: Pulse Films
Director: Sam Pilling and Ryan Booth
Executive Producer/COO: Davud Karbassioun
Executive Producer: Hillary Rogers
Line Producer: Drew Mardis, Eric Sedorovitz
Director of Photography: Pat Scola and Ryan Booth:

Editorial Company: Final Cut
Editor: JD Smyth, Michael Wadsworth, Spencer Campbell
Post Producer: Brad Wood, Lena Lobel
Executive Producer: Sarah Roebuck
Editorial Assistant: Sophie Solomon-O’Connell, Andre Castiglioni:

VFX Company: Significant Others
Creative Director/VFX Supervisor: Dirk Greene
VFX Producer: Alek Rost
VFX Artists: Matthew Stroub, Eric Gelgand, John Ashby
Houdini Artists: Marcelo Cermak
GFX Artist: Phillip Brooks
Production Coordinator: Kyra Hendricks
Production Assistant: Nicholas Renaudeau:

Telecine Company: Color Collective, Company Three
Colorist: Alex Bickel (Color Collective), Sofie Borup (CO3)
Producer: Claudia Guevara (Color Collective), Tom Gehring (CO3):

Mix Company: Heard City
Mixer: Eric Warzecha
Executive Producer: Sasha Awn
Managing Director: Gloria Pitagorsky:

Sound Design Company: Final Cut Sound
Sound Designer: Alex Bingham
Assistant Sound Designer: Fred Pearson
Producer: Laura Harris:

Music Supervisor: Maxwell Gosling
Company: Little Ears Music:

Stock And Archival Search, Clearance And Licensing
Company: Catch and Release
Chief of Content: Greg Sylvester
Curation Director: Joanne Jones
Curator: Seamus Calder
Head of Clearances: Brent Lovell
Clearance Specialist: Will Triplett
Content Producer: Ross Dabrow:

Animation Company: Joint NYC
Senior Producer: Michelle Carman
Producer: Stephen Schmidt
Motion Graphics Animator: Sina Taherkhani