Go Deeper

Para promover a 18ª edição do Newport Beach Film Festival, que este ano acontecerá entre os dias 20 e 27 próximos, a RPA criou o filme "Go Deeper" (assista abaixo), dirigido por Jed Hathaway, e que combina elementos live-action com técnicas de stop-motion para seguir uma mensagem numa garrafa.

A história começa com um homem em um pequeno barco, aparentemente perdido no mar, que escreve algo em um pedaço de papel, coloca-o em uma garrafa, e a joga ao mar. Muito tempo depois, a mensagem retorna ao seu ponto de origem e o texto é revelado.

Além do filme, a campanha é composta por anúncios para revistas, jornais e peças out of home, que trazem imagens clicadas pelo fotógrafo Markku Lahdesmaki.

Ficha Técnica:

Client: Newport Beach Film Festival
Director of Marketing and Public Relations: Todd Quartararo
Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
VP, CD: Scott McDonald
AD: Amy Wong
CW: Katie Handfelt
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Selena Pizarro
Senior Producer: Claire Hendon
Associate Project Manager: Tracy Rosen

Account Director: Megan McDonnell
Account Executive: Christina Winsor

Production Company: ShadowMachine
Executive Producers: Alex Bulkley, Corey Campodonico
Director: Jed Hathaway
DP: Aaron White
Producer: Jack Zegarski
Gaffer: Kurt Hall
Key Grip: Pat Murphy
Dolly Grip: Brad Carr
Production Designer: Adam Lawrence
Prop Fabricator: Ashley Gall
Set Fabricator: Nina Palomba
Art PA: Anthony Hatcher
Character Fabricator: Jenny Hogan
Animator: Dante Tumminello
VFX Artist: Cam Leeburg
3D Modeler: Asha Jagannathan

Editorial Company: Cut+Run
Managing Director: Michelle Eskin
Executive Producer: Amburr Farls
Senior Producer: Jared Thomas
Editor: Russell Anderson

Online: Bacon
Flame Artist: Mitch Gardiner
Producer: Marguerite Olivelle

Music: Paul D’Amour
Color Services: Framestore
Senior Colorist: Beau Leon
Assistant Colorist: Jonah Braun
Color Producer: Andrew McLintock

Assistant Producer: Tiana Petrullo

VFX Studio: Jogger
Executive Producer: Rich Rama
Producer: Ben Sposato
Flame Artist: Andy Brown
Flame Assist: Jorge Tanaka

Title Design and Animation: Laundry
Creative Director: PJ Richardson
Executive Producer: Garrett Braren

Audio/Final Mix: Lime Studios
Executive Producer: Susie Boyajan

Sound Engineer: Dave Wagg

Key Art Photography: Markku Lahdesmaki

Program Ad Photography: Eddie Granado, Liz Phillips

Typography: Isaac Benavidez

Interstitials: Spencer Sanchez