Brasileiro na Ficha

As chances de se ganhar uma medalha de ouro paraolímpica são de quase 1 bilhão para 1, segundo a Toyota. O filme "Good Odds" (assista abaixo), criado pela Saatchi & Saatchi e pela Dentsu, segue a jornada de Lauren Woolstencroft, que conquistou nada menos do que oito medalhas de ouro nos últimos Jogos Paraolímpicos.

O comercial, que integra a campanha global da Toyota, "Start Your Impossible" (leia anterior sobre o assunto aqui), comemora a evolução da montadora para uma empresa de mobilidade.

A empresa é patrocinadora global dos Jogos Olímpicos e Paraolímpicos há oito anos.

Na ficha técnica está o brasileiro Fabio Costa, ECD da Saatchi & Saatchi Los Angeles.

Ficha Técnica (campanha):

Agency: Saatchi & Saatchi, Dentsu
Chief Creative Officer: Jason Schragger, Keiichi Higuchi
Executive Creative Director: Fabio Costa
Creative Director: Mark Carolan
ACD Art Director: John Kritch
ACD Copywriter: Nick Cade
Executive Director, Integrated Production: Lalita Koehler
Director, Integrated Production: Annie Uzdavinis
Executive Producer, Content: Rodrigo Vargas
Senior Producer: Stephanie Dziczek
Music Supervisor: Kristen Hosack
Project Managers: Esther Kim
Managing Director: Al Reid, Taira Kimura
Management Director: Erica Baker
Group Account Director: Amy Turnbull, Fuminori Koike
Chief Strategy Officer: Mark Turner
Group Strategic Planning Director: Evan Ferrari, Keita Kimura
Strategic Planning Director: Hailey Marsh
Senior Strategic Planning Director: Lindsey Summers, Shaunt Halebian
Executive Communications Director: John Lisko, Hiroyuki Maruyama, Teppei
Manso
Media Director: Amy Petersen, Toyohiro Bando
Group Director, Earned Media & Public Relations: Romina Bongiovanni, Chitose Nagao
CREATIVE CREDITS
Director, Earned Media: Bertha Merikanskas, Takenobu Sugiuchi
Director, Business Affairs: Linda Daubson
Business Affairs Manager: Dorn Reppert
Broadcast Traffic: Reginald Holling
Toyota Motor Corporation:
Chief Executive Officer, Asia Region as of January 1st
2018:
Susumu Matsuda
General Manager, Sales & Marketing Support
Division:
Noriaki Yamashita
General Manager, Sales Development Department: Masao Takata
Group Manager, Olympics & Paralympics Group: Hitoshi Yokoyama
Project Manager, Olympics & Paralympics Group: Osamu Mori
Project Manager, Olympics & Paralympics Group: Bob Zeinstra
Toyota Motor North America:
Group Vice President and General Manager, Toyota
Division:
Jack Hollis
Group Vice President, Toyota Marketing: Ed Laukes
Inpatriate Corporate Manager, Toyota Marketing: Scott Thompson
General Manager, Olympic & Paralympic Marketing: Chris Schultz
General Manager Sales & Marketing, Marketing
Operations and Communications:
Andre Schmidt
Group Manager, Olympic & Paralympic Marketing: Dedra DeLilli
Olympics Marketing Manager, Global