Just Do It

Quatro novos comerciais da Nike para o mercado australiano (assista abaixo), criados pela Wieden+Kennedy de Portland, apresentam atletas que intencionalmente tornam seus exercícios mais extenuantes.

Os protagonistas aparecem fazendo coisas como se algemar em alguém que corre mais rapidamente, disparar alarmes em locais públicos e até destruir seu carro, obrigando-os a assumir o slogan "Just Do It".

Há algumas "celebridades" nos anúncios: o jogador da liga de rugby australiano James Tedesco e a corredora australiana Gen Lacaze.

A campanha inclui várias peças out of home e digital.

Ficha Técnica:

Client: Nike

Agency: Wieden + Kennedy, Portland, Ore.
Global Creative Directors: Alberto Ponte, Ryan O’Rourke, Dan Viens
Copywriter: Alex Romans
Art Director: Sara Phillips
Agency Executive Producer: Matt Hunnicutt
Senior Agency Producer: Erin Goodsell, Shelley Eisner
Agency Production Assistant:
Digital Producer: Amy Berriochoa
Art Production Assistant: Shani Storey
Creative Manager: Simone Takasaki
Studio Designer: David Chathas, Miyu Shirotsuka
Studio Retouching: Frazer Goodby, Amy Cocoran, Lilly Archer
Production Designers: Rob Mufmord, Bianca Hansrote
Print Producer: Denise Hangii
Motion: Alex Bernard, Dennis Samatulski, Jaime Flores
Strategic Planning: Irina Tone, Paula Bloodworth
Media/Comms Planning: Lisa Johnson, Ryan Craven
Account Team: Chris Willingham, Luiza Prata Carvalho, Patrick Gulliford
Business Affairs: Amber Lavender
Broadcast Traffic: Andrea Sierra, Tim Bell

Production Company: US/MJZ, AUS/Walkabout Films
Director: Steve Ayson
Executive Producer: Emma Wilcockson Lizzy Nash
Bidding Producer: Amy Keamon – MJZ
Line Producer: Jude Lengel – Walkabout Films
Director of Photography: Germain McMicking
Production Designer: Jeremy Fuller

Editorial Company: Exile
Editor: Grant Surmi
Assistant Editor: Dusten Zimmerman
Post Producer: Brittany Carson
Executive Post Producer: CL Weaver

VFX Company: The Mill
Lead Artist: Tim Davies/Andy Dill
VFX Producer: Erin Hicke
VFX Executive Producer: Enca Kaul

Color Company: The Mill
Colorist: Adam Scott
Color Producer: Diane Valera

Licensed Music
Artist:
Track Name: Cliff spot. Music on the radio
Ural Thomas & The Pain – Pain (Is The Name Of Your Game) = 3 seconds
Courtney Barnett – How To Boil An Egg = 3 seconds

Sound Design Company: Lime
Sound Designer: Rohan Young
Producer: Susie Boyajan

Music/Sound/Mix Company: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan