Just go

A Toyota está lançando seu novo modelo Aygo, com a campanha "Just go", criada pela The & Partnership e focada em 15 mercados na Europa.

A comunicação, que convida os consumidores a viverem "mais espontaneamente", é composta por comerciais para TV (assista a alguns deles, abaixo), anúncios para mídia impressa, peças para mídia out of home e internet.

Na ficha técnica estão os criativos brasileiros Braulio Kuwabara e Fabio Abram.

Ficha Técnica:

Brand: Toyota
Client name: Toyota Motor Europe
Agency: The & Partnership
Executive creative director: Andre Moreira
Creative director: Phil Beaumont
Creative team: Braulio Kuwabara Fabio Abram
Head of art: Dan Beckett
Planners: Simon Ringshall Hannah Fisher
Producer: Louisa Meecham
Production assistant: Dale Chapman
Business director: Nilesha Chauvet
Account director: Katie Guy
Account manager: Faye Gunter
Media agency: The & Partnership
Media planne: Dan Whitmarsh
Audience planner: Dylan Mouratsing
Digital media lead: Ewa Zawol
Head of data: Mark Squires
Production company: Somesuch
Director: George Belfield
Producer: Scott O’Donnell
Executive producer: Tash Tan
Service company: Story Productions, Barcelona
Producer: Idoia Sanchez
Editing: Trim Editors
Producer: Polly Kemp
Editor: Thomas Carter
Director of photography: Mauro Chiarello
Colourist: Mark Horrobin @ Big Buoy
Post-production: Big Buoy
Producer: David Keegan
VFX: Recom Farmhouse
Audio: Soundtree
Music company: Soho Music
Voiceover: Joel Fry