Love What You Love

O Spotify apresenta a campanha global "Love What You Love", que destaca o serviço gratuito de streaming de música oferecido pela empresa e a capacidade da companhia de rastrear os artistas favoritos do público e descobrir novas canções.

Estão sendo lançados dois comerciais, projetados para se parecerem com trailers de filmes. Em cada um deles, há uma música em destaque.

"Chase Love" mostra uma cena clássica de longa se desenrolando: uma perseguição épica de carros em alta velocidade rola na tela, enquanto um "cara mau" tenta escapar dos policiais. Mas a situação não tem o desfecho esperado, graças à música de Miley Cyrus. Confira o comercial, abaixo.

O segundo filme, "Horror Love", coloca os espectadores em um clássico longa de terror, com uma boneca assustadora e assombrada. O brinquedo ganha vida por meio de uma melodia de Camila Cabello. Veja abaixo.

A campanha foi criada internamente pelo Spotify, mas fez uma parceria com a UM Worldwide, nomeada sua agência de mídia para "Love What You Love".

Os dois filmes começaram a ser lançados nesta terça-feira (15) nos EUA, Reino Unido, Espanha, México, Colômbia, Tailândia, Indonésia, Austrália, Canadá e Nova Zelândia. No Brasil, o comercial foi adaptado pela CuboCC e chega à telinha no final desse mês.

A campanha também é composta por peças out of home. Alguns dos painéis se concentram em artistas específicos, como Luke Bryan e Demi Lovato. O trabalho OOH será executado em oito mercados, incluindo no Brasil -  cuja adaptação também ficou a cargo da CuboCC (veja algumas das peças adaptadas, abaixo).

Ficha Técnica:

LOVE WHAT YOU LOVE – INTEGRATED
Chief Marketing Officer: Seth Farbman
VP, Brand and Creative: Jackie Jantos
Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Creative Director: Dan Brill, Rajeev Basu
Associate Creative Director: Alex Sobiecki
Senior Art Director: Tal Midyan, Ellen Pai
Art Director: Rainy Fu, Josephine Tansara, Steven Conaway
Copywriter: Chris Monk, James Aviaz
Director of Integrated Production: Belinda Lopez
Senior Producer: Laura Ferguson, Davis Najdecki
Producer: Jenna Allchin, Kenzie Tankersley, Gabby Kreutter, Jeong Park
Senior Global Brand Director: Alexandra Tanguay
Global Brand Director: Christian Navarro
Senior Global Brand Manager: Lauren Solomon, Candice Greenberg
Global Brand Manager: Payman Kassie, Jonathan Chu
Associate Brand Manager: Christine Motch
Business Affairs: Lauren King
Brand Strategy Director: Zach Pentel
Brand Strategist: Nathan Doiev
Global Head of Consumer Marketing: June Sauvaget
Head of Marketing Strategy & Planning: Neal Gorevic
Director, Global Marketing Strategy & Planning: Emmanuel Orssaud
Global Consumer Marketing: Hugo Norqvist, Antonieta Moreland
Head of Global Media: Scott Marsden
Global Media Manager: Kathryn Griffin
Media Specialist: Sarah Schlein

MEDIA AGENCY
UM Worldwide

LOVE WHAT YOU LOVE: TRAILERS
Chief Marketing Officer: Seth Farbman
VP, Brand and Creative: Jackie Jantos
Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Creative Director: Rajeev Basu
Associate Creative Director: Alex Sobiecki
Senior Art Director: Ellen Pai
Director of Integrated Production: Belinda Lopez
Senior Broadcast Producer: Laura Ferguson
Senior Global Brand Director: Alexandra Tanguay
Global Brand Director: Christian Navarro
Senior Global Brand Manager: Lauren Solomon
Business Affairs: Lauren King
Brand Strategy Director: Zach Pentel
Brand Strategist: Nathan Doiev
Global Head of Consumer Marketing: June Sauvaget
Head of Marketing Strategy & Planning: Neal Gorevic
Director, Global Marketing Strategy & Planning: Emmanuel Orssaud
Global Consumer Marketing: Hugo Norqvist, Antonieta Moreland
Head of Global Media: Scott Marsden
Global Media Manager: Kathryn Griffin
Media Specialist: Sarah Schlein

MEDIA AGENCY
UM Worldwide

PRODUCTION PARTNERS
Production Company: MJZ
Director: Steve Ayson
President: David Zander
Executive Producer: Emma Wilcockson
Line Producer: Mark Hall
Director of Photography: Dariusz Wolski
Production Designer: Nicolas Scabini
Service Production: Kinema Films
General Director (Kinema): Jose Ludlow
Line Producer (Kinema): Dalia Sierra

Editorial: MackCut
Editor: Gavin Cutler (Chase) + Ryan Steele (Horror)
Assistant Editor: Pamela Petruski + Devon Flint
Head of Production: Gina Pagano
Sound Design + Mix: Sam Shaffer

VFX: MPC
Executive Producer: Matthew Loranger
Producer: Krystle Timm, Chris Preston Barnes
Shoot Supervisor: Helena Packer
2D Lead: Tamir Sapir
2D Team: Melissa Graff, Aaron Baker, Renato Carone, Anand Sagar, Jahnvi Mistry, Pratyush Paruchuri, Akshay Agrawal, M D Karthikeyan, Narendra Kumar

Color: MPC
Colorist: Mark Gethin
Color Assistant: Tanner Hladek, Dimitri Rajapakse
Exec Producer, Color: Meghan Lang
Producer, Color: Rebecca Boorsma

LOVE WHAT YOU LOVE – MATCH INSTANTLY
Chief Marketing Officer: Seth Farbman
VP, Brand and Creative: Jackie Jantos
Global Executive Creative Director: Alex Bodman
Creative Director: Dan Brill
Senior Art Director: Tal Midyan
Director of Integrated Production: Belinda Lopez
Producer: Jenna Allchin
Post Producer: Gabby Kreutter
Senior Global Brand Director: Alexandra Tanguay
Global Brand Director: Christian Navarro
Senior Global Brand Manager: Lauren Solomon
Global Brand Manager: Payman Kassie
Business Affairs: Lauren King
Brand Strategy Director: Zach Pentel
Brand Strategist: Nathan Doiev
Global Head of Consumer Marketing: June Sauvaget
Head of Marketing Strategy & Planning: Neal Gorevic
Director, Global Marketing Strategy & Planning: Emmanuel Orssaud
Global Consumer Marketing: Hugo Norqvist, Antonieta Moreland
Head of Global Media: Scott Marsden
Global Media Manager: Kathryn Griffin
Media Specialist: Sarah Schlein

MEDIA AGENCY
UM Worldwide

PRODUCTION PARTNERS
Production Company: Here Be Dragons
President: Patrick Milling-Smith
Director: Similar But Different
Executive Producer: Kamila Prokop
Executive Producer: Dave Richards
Head of Production: Mamta Trivedi
Producer: Dave Bernstein
Director of Photography: Christian Sprenger
Editorial: Cosmo Street
Editor: Mark Potter
Assistant Editor: Alex Morales
Head of Production: Luiza Naritomi
Color: Color Collective
Colorist: Alex Bickel

VFX: MPC
Executive Producer: Matthew Loranger
Producer: Krystle Timm
2D Team: Dirk Riesenfeld, Ting-Jung Hsu, Ari Baker

LOVE WHAT YOU LOVE – OOH
Chief Marketing Officer: Seth Farbman
VP, Brand and Creative: Jackie Jantos
Global Executive Creative Director: Alex Bodman
Global Brand Design Director: Rasmus Wangelin
Creative Director: Dan Brill
Senior Art Director: Tal Midyan, Ellen Pai
Art Director: Rainy Fu, Josephine Tansara, Steven Conaway
Director of Integrated Production: Belinda Lopez
Senior Producer: Davis Najdecki
Producer: Kenzie Tankersley
Senior Global Brand Director: Alexandra Tanguay
Global Brand Director: Christian Navarro
Senior Global Brand Manager: Lauren Solomon
Global Brand Manager: Payman Kassie
Brand Strategy Director: Zach Pentel
Brand Strategist: Nathan Doiev
Global Head of Consumer Marketing: June Sauvaget
Head of Marketing Strategy & Planning: Neal Gorevic
Director, Global Marketing Strategy & Planning: Emmanuel Orssaud
Global Consumer Marketing: Hugo Norqvist, Antonieta Moreland
Head of Global Media: Scott Marsden
Global Media Manager: Kathryn Griffin
Media Specialist: Sarah Schlein

PRODUCTION PARTNERS: Resize Guys
Resize Guys: Michael Brady
Word One New York: Arielle Guy

MEDIA AGENCY
UM Worldwide