National Canadian Film Day

A Leo Burnett Toronto assina campanha para promover o National Canadian Film Day, que acontecerá no dia 19 de abril.

O comercial "The Woman Who Can’t Lie" (assista abaixo) é protagonizado pela atriz Sandra Oh, que interpreta uma mulher que é brutalmente honesta sobre tudo, inclusive sobre o desempenho sexual do seu parceiro.

A comunicação também conta com um outro filme, "The Man Who Was Always Late" (veja abaixo), e peças OOH.

Ficha Técnica:

Agency: Leo Burnett Toronto
CEO/CCO North America: Judy John
GCD/Writer: Steve Persico
GCD/Art Director: Anthony Chelvanathan
Group Account Director: Richard Bernstein
Executive Producer/SVP Director of Production: Franca Piacente
Assistant Producer: Sabrina De Luca

Production Company: Skin + Bones
Executive Producer: Dan Ford
Directors: Don McKellar (The Woman Who Can’t Lie) Atom Egoyan (The Man Who Was Always Late)
Director of Photography: Doug Koch
Line Producer: Marie Walsh
Production Manager: Peter Vanstone

Editing Facility: Rooster Post Production
Editors: Marc Langley (The Woman Who Can’t Lie) Michelle Czukar (The Man Who Was Always Late)
Assistant Editors: Joey Whitelaw (The Woman Who Can’t Lie) Colin Murdock (The Man Who Was Always Late)

Finishing: Fort York VFX
Lead Flame Artist: Andrew Rolfe

Audio House: SNDWRX
Audio Producer: Didier Tovel

Colour: Alter Ego
Colourist: Eric Whipp