No Pressure Zone

Encontrar um bom preço em um quarto de hotel pode ser cansativo, mas com a marca de viagens online Hotwire, o consumidor não precisa se estressar, porque há boas ofertas o tempo todo, defende a nova campanha criada pela Heat.

O conceito está presente nos comerciais que descrevem a "No Pressure Zone", um ambiente surreal no qual o ator Martin Starr (da série "O Vale do Silício") aparece com uma cabra e reflete sobre como o tempo é apenas uma construção da percepção humana. Em outras palavras, ele incentiva o público a não se apressar em fechar um "ótimo negócio", pois sempre haverá outro logo ali.

Ficha Técnica:

Client: Hotwire
Campaign: No Pressure Zone

Agency – Heat
CCO – Steven Stone
CEO – John Elder
CSO – Justin Cox
Managing Director – Aaron Lang
Creative Director – Elaine Cox
Creative Director – Nichole Geddes
Senior Art Director – Austin O’Connor
Senior Writer – Phil Van Buren
Director of Integrated Production – Joyce Chen
Senior Producer – Andy Rosenthal
Senior Producer – Arielle David
Associate Producer – Christine Hurty
Account Director – Olivia Balicki
Account Supervisor – McKenzy Golding
Account Executive – Paris Clark
Business Affairs – Ryan Alls
Head of Business Affairs – Ramin Mirshah

Production Co
O Positive
Director – David Shane
EP – Ralph Laucella
Producer – Ken Licata
DP – Jeff Cronenweth
Production Designer – Heidi Adams

Editorial
Editor: Xjan Jordan
AE: Pieter Viljoen
EP: Rana Martin
Producer: Dani DuHadway
Managing Director: Linda Carlson

VFX
The Mill – New York
Executive Producer: Melanie Wickham
Producer: Luis Martin
Production Coordinator: Sophie Mitchell
Shoot Supervisor: Antoine Douadi
2D Lead: Antoine Douadi
3D Lead: Emily Meger, Andres Eguiguren
2D Artists: Sung Eun Moon, Christoph Schroer
3D Artists: Gordana Fersini, Hannah Lee,Kathy Hui Na Li, Tim Kim, Nick Couret, Scott Denton
Motion Graphics: Bobby Ushiro, Kyle Leicht
Colorist: Josh Bohoskey

Music + Mix
Composer: Beacon Street Studios – Andrew Feltenstein + John Nau
Producer: Lindsey Lerman
Sound Design/Mixer: Rommel Molina
Mix Assistant: Vivi Rojas
SD/Mix Producer: Kate Vadnais