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por Laís Prado

Campanhas

Original is never finished 3

Adidas volta a se inspirar em Frank Sinatra

10
agosto
2017



A Adidas Originals reimaginou o filme "Original is Never Finished" (leia e assista aqui), que ganhou o GP de Entertainment for Music no Cannes Lions deste ano (leia mais aquiaqui).

A marca volta a redefinir o significado de originalidade com uma versão do clássico "My Way", de Frank Sinatra, dessa vez com a ajuda de "creators" como Kendall Jenner, James Harden, Playboy Carti, 21 Savage e Young Thug.

Ficha Técnica:

Client: Adidas Originals
General manager: Arthur Hoeld
Global VP of brand communications: Alegra O'Hare
Global director of communications & brand marketing: Jenny Pham
Senior manager communications: Edi Borrelli
Senior director, global brand marketing operations & creative shoot production: John van Tuyll
Shoot and production manager: Justin Townsend
Agency: Johannes Leonardo
Chief creative officers: Jan Jacobs Leo Premutico
Creative director, partner: Ferdinando Verderi
Creative directors: Wesley Phelan Matthew Edwards
Copywriter: Jeph Burton
Art director: Hunter Hampton
Head of integrated production: Dana May
Executive producer: Maria Perez
Senior producer (film): Tina Diep
Producer (print): Adam Gong
Associate producer (film): Alexandra Olivo
Group account director: Sam McCallum
Account director: Dominique Dalton
Account supervisors: Gulru Soylu Kat Pryor
Account executive: Adriana Mariella
Head of strategy: Mark Aronson
Strategist: Miné Cakmak
Director of business affairs: Marta Stajek
Senior business affairs manager: Ann Marie Turbitt
Production company: RSA Films
Director: Terence Neale
Director of photography: Alexis Zabe
Stylists: Richard De Jager Gabby De Gersigny
Executive producers: Jules Daly Paul Kawasaki
Producers: Julie Sawyer Rozanne Rocha-Gray
Production company - Cape Town: Egg Films
Executive producer: Colin Howard
Producer: Rozanne Rocha-Gray
Editorial: Exile
Editors: Robert Lopuski Christopher Fetsch
Executive Producer: Sasha Hirschfeld
Senior producers: Vietan Nguyen Evyn Bruce
Visual effects: Blacksmith
VFX supervisor / 2D lead artist: Iwan Zwarts
VFX supervisor: Adrian Hurley
2D artists: Jacob Slutsky Caio Sorrentino Jay Lee
3D lead artist: Tom Bussell
3D artists: Tuna Unalan Michael Dunkley
Rotoscoping: Trace VFX
Tracking: QL Beans
Executive producer: Charlotte Arnold
Producers: Megan Sweet Alexa Mauro
Colour: Company 3
Colourist: Tom Poole
Producer: Alexandra Lubrano
Illustrations/artwork: Not to scale
Music: My Way
Writers: Claude Francois Jacques Revaux Gilles Thibaut Paul Anka
Publisher: BMG
Master: Frank Sinatra Universal Music Enterprise
Adidas global music manager: Daniel Cross
Music remix: Human
Creative lead / music director: Morgan Visconti
Creative lead / sound design: Michael Jurasits
Executive producer: James Dean Wells
Composers / arrangers: James Leibow Morgan Visconti Gareth Williams
Sound design & sound mix: Sonic Union
Sound engineer / sound design: Steve Rosen
Executive producer: Justine Cortale
Producer: Patrick Sullivan
Assistant sound engineers: Ben Conlon Erik Schmall
Photographer: Oliver Hadlee Pearch
Photgrapher's agent: Jackie Chachoua
Production: CLM RSA
Post-production/retouching: D-Factory
Social agency: The 88
Chief creative officer: Harry Bee
Brand director: Sean Benz
Head of production: Adam Copeland
Senior producer: TJ Docena
Senior account manager: Tyler Murphy