Salvator Mundi

O novo filme da casa de leilões Christie's (assista abaixo) divulga a venda de uma pintura de Leonardo da Vinci, sem mostrá-la. Em vez disso, o comercial se concentra nas reações das pessoas à obra de arte.

A Droga5 trabalhou com o fotógrafo de retratos Nadav Kander para colocar uma câmera escondida sob a pintura "Salvator Mundi", na Christie's de Nova York, onde está a obra atualmente. O quadro de 65cm x 45cm traz uma representação de Jesus Cristo e a autoria de Leonardo foi confirmada na última década, depois de séculos na obscuridade.

À medida que as pessoas apreciam a pintura, a câmera captura suas reações a ela. A agência refere-se a "Salvator Mundi" como "The Last da Vinci".

A obra-prima, considerada desaparecida até 2005 e única peça de Leonardo da Vinci que permanece em uma coleção privada, estará à venda nesta quarta-feira (15).

Além do vídeo, fotos dos visitantes foram documentadas no Instagram @thelastdavinci. Cada retrato traz o primeiro nome do visitante e o tempo de sua visita.

Ficha Técnica:

Christie’s: The Last da Vinci

Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Ted Royer
Creative Directors Laurie Howell, Toby Treyer-Evans
Senior Copywriter Tom McQueen
Chief Creation Officer Sally-Ann Dale
Co-Directors of Film Production Jesse Brihn, Bryan Litman
Senior Producer, Film Jennifer Chen
Producer, Film Isabella Lebovitz
Associate Producer, Film Phillip Cheng
Associate Producer, Film Kelly Appleton
Associate Producer, Film Annie Vlosich
Associate Producer, Film Carlos Valdivia
Music Supervisor Mike Ladman
Director of Integrated Production Business Affairs Jocelyn Howard
Co-Directors of Interactive Tasha Cronin, Justin Durazzo
Producer, Interactive Grace Wang
Director of Art Production Cliff Lewis
Senior Art Director George McQueen
Associate Director, Art Production Bianca Escobar
Producer, Print Nichole Katsikas
Director of Print Services Rob Lugo
Associate Director, Print Services Riely Clough
Producer, Print Rose Mahan
Retouching Manager Michelle Leedy
Retouching coordinator Michael Mockler
Retoucher John Clendenon
Graphics Studio Manager Virginia Vargas
Graphics Studio Coordinator Nereida Valles
Studio Artist Joseph Barrile
Studio Quality Control Manager Lisa Bishai
Studio Quality Control Specialist Susanne Johansson
Studio Quality Control Specialist Hoyu Yiu
Global Chief Strategy Officer Jonny Bauer
Group Strategy Director Will Davie
Strategist Daniel Wenger
Head of Communications Strategy Colleen Leddy
Communications Strategy Director Ben Nilsen
Chief Intelligence Officer Amy Avery
Group Account Director Alex Woods
Account Director Lauren Tomlinson
Account Manager Sherry Cao
Project Manager Hillary Jordan

Client Christie’s
CMO Marc Sands
Co-Chairman, Post-War & Contemporary Art Loïc Gouzer
Business Coordinator, Post-War & Contemporary Art Louise Makowski
SVP, Global Marketing Director Marissa Wilcox
Marketing Manager, Post-War & Contemporary Art Anita Martignetti

Production Company Chelsea Pictures
Director Nadav Kander
DOP Adam Beckman
Executive Producer Pat McGoldrick
Producer Jon Dino

Editorial Cut and Run
Editor Gary Knight
Assistant Editor Natalie Kasling
Executive Producer Lauren Hertzberg
Senior Producer Eytan Gutman
Producer Marcia Wigley

Telecine Company 3
Executive Producer Alexandra Lubrano
Colorist Tom Poole

Conform Jogger
Executive Producer Yukio Lytle
Flame Matt Dolven
Flame Joseph Grosso

Music
Composer – Max Richter Song – On the Nature of Daylight

Sound Sonic Union
Mixer David Papa

BTS Photographer Paul McGeiver