Sanctuary

A tenista Serena Williams se protege da tempestade em um automóvel Lincoln Navigator, no comercial "Sanctuary" (assista abaixo), criado pela Hudson Rouge, e que chegou à telinha norte-americana na noite deste domingo (10), no intervalo do Grammy Awards 2019.

O filme mostra a atleta ligando o som do carro para ouvir a música “Make Yourself Comfortable”, interpretada pela cantora de jazz Sarah Vaughan (ganhadora do Grammy). As cenas destacam o sistema de áudio de 120 falantes do Revel Ultimate, enquanto Serena aumenta o volume.

A marca também usou o Grammy como estreia da veiculação na TV do comercial "Namesake" (veja abaixo), em homenagem a Abraham Lincoln.

Ficha Técnica:

Lincoln Navigator “Sanctuary” :60

Advertising Agency – Hudson Rouge
Chief Creative Officer – Jon Pearce
Chief Strategy Officer – Oliver Gibson
Chief Executive Officer – Paul Venn
Creative Director CW – Brett Minieri
Creative Director AD – Emlyn Allen
Senior Brand Strategist – Hao Day
US Business Lead – Doug Molloy
Group Account Director – Tamara Taylor
Director of Content Production – Suzanne Crowe
Executive Producer – John Cline
Advertising Compliance Director – Charlotte Curiston
Director, Rights and Licensing – Nicole Marceca
Integrated Production Business Manager – Ron Kirkman
Talent Coordinator – Angela Martin

Production Company – Reset
Director – Andre Stringer
Executive Producer – Deannie O’Neil
Line Producer – Dennis Beier
Director of Photography – Martin Ahlgren

Editorial Company – Lost Planet
Editor – Saar Klein
Assistant Editor – Nick Bruce
Producer – Samara Kelly

VFX Company – MPC
Creative Director – Alvin Cruz
VFX Supervisor/Artist – Rob Walker
VFX Supervisor/Artists – David Anger, Warren Paleos
Colorist – James Tillett
Executive Producer – Camila Di Biaggi
Producer – Carlos Zalapa
Color Producer – Jenna Gabriel

Music – “Make Yourself Comfortable” by Sarah Vaughn
Music Supervision – N/A
Audio Mix – Sonic Union – Paul Weiss, Steve Rosen

“Namesake”

Production company – m ss ng p eces
Director – Jared Knecht
Managing Partners – Kate Oppenheim, Brian Latt, Ari Kuschnir
Executive Producers – Edward Grann, Dave Saltzman
Head of Production – Rebbeca Davis

Director of Photography – Jody Lee Lipes

Editorial Company – Cosmo Street
Editor – Mark Potter