Slingers, não swingers

O primeiro trabalho da The Martin Agency para a Sling TV, serviço de transmissão OTT (Over The Top, entrega de conteúdo audiovisual via internet, sem assinatura de serviços de empresas tradicionais de TV a cabo ou via satélite), faz uma brincadeira com a palavra "slingers" - aproximando-a de "swingers", de forma sugestiva. Assista ao comercial, abaixo.

"Nosso objetivo é posicionar a Sling TV como a solução que oferece aos clientes escolha e controle, em um mundo onde os pontos tradicionais de TV paga, como preços altos, canais inúteis e terrível serviço ao cliente são muito comuns", acusa Colleen Sugarman, head de marketing da Sling TV.

"Estamos competindo por atenção não apenas com os concorrentes de nosso cliente, mas com tudo o que as pessoas estão consumindo como conteúdo", afirma Karen Costello, chief creative officer da The Martin Agency.

Ficha Técnica:

Client: Sling TV
EVP & Group President of SlingTV: Warren Schlichting
CMO: Colleen Sugarman
Associate Creative Director: Sam Keasler
General Manager, Domestic Brand: Mike Ribero
Lead Creative Producer: Rebecca Luccitti
Brand Manager: David Scheur

Agency: The Martin Agency
Chief Creative Officer: Karen Costello
EVP, Executive Creative Director: Jerry Hoak
SVP, Creative Director: Sean Riley
Senior Copywriter: Ken Marcus
SVP, Executive Producer: Brett Alexander
Associate Producer: Lauren Galanides
Junior Producer: Nicolette Steele
Senior VP, Director of Business Affairs: Kerry Berkbigler Ayers
Business Affairs Supervisor: Suzanne Wieringo
Senior Financial Affairs Manager: Amy Trenz
EVP, Managing Director Account Mgmt: Chris Mumford
Account Supervisor: Allison Hensley
Account Executive: Allie Waller
VP/Director, Account Leadership Ops: Sandra Snead
Financial Account Supervisor: Monica Cox
Senior Content Creator: Ari Sneider
Senior VP, Group Planning Director: Matt Mattox
VP/Planner Director, UX Strategy: Taylor Wiegert
Art Director: Rushil Nadkarni
Copywriter: Molly Burke
Senior Digital Producer: Andrew Bailey
Associate Digital Producer: Shaun Roach
Art Director, Digital Design: Lauren Erickson
Senior Designer: Todd Hippensteel
Senior Content Producer: Dwight Loew

Production
Production Company: Radical Media
Director: Steve Miller
Director of Photography: Bryan Newman
Line Producer: Megan Miller

Editorial
Editorial Company: Cut & Run
Editor: Frank Effron
Assistant Editor: Eli Beck-Gifford
Editorial Producer: Brian Mulvey

Animation & Graphics
Animation Company: King & Country
Animation Producer: Brandon Stevenson & Brian Butcher
Creative Director: Efrain Montanez

Finishing
Finishing Company: Running with Scissors
Flame Artist: Chris Hagen
Finishing Assistant: Paul Wiederholt
Finishing Producer: DeeDee Ray

Color
Colorist: Fergus McCall
Color Producer: Evan Bauer
Remote Color Facility: The Mill NY

Sound
Audio Post Facility: Rainmaker
Producer: Clinton Spell
Sound Designer and Mixer: Jeff McManus