So Special

"Especial" é uma palavra usada demais, segundo novo comercial criado pela David Miami para a marca de cerveja mexicana Modelo Especial, da AB InBev.

O filme (assista aqui), dirigido pelo brasileiro Rodrigo Saavedra, da Landia, é uma montagem rápida de vinhetas, que mostram como o adjetivo "especial" se tornou sem sentido: ofertas especiais, entrega especial, vista especial. As cenas mostram o esvaziamento de significado da palavra. Com exceção, claro, da cerveja Modelo Especial, "especial" desde 1925.

Com Creativity.

Ficha Técnica:

Agency: David Miami
Chief Creative Officer: Anselmo Ramos
Client: Modelo Especial
Founder: Anselmo Ramos
Associate Creative Director: Juan Pena
Copywriter: Juan Pena
Associate Creative Director: Ricardo Casal
Art Director: Ricardo Casal
Sr. Art Director: Jean Zamprogno
Sr. Copywriter: Fernando Pelizarro
Sr. Account Director: Carmen Rodriguez
Account Director: Gabriella Fabro
Account Supervisor: Monique Beauchamp
Head of Global Production: Veronica Beach
Producer: Octavio Luna
Associate Producer: Marina Rodrigues
Marketing Director: Alejandro Campos
Brand Manager: Stephanie Avila
Production House: Landia
Director: Rodrigo Saavedra
Executive Producer: Juan Taylor
Director of Photography: Pierre de Kerchove
Line Producer: Julian Castro
2nd Unit Director: Clara Behrmann
Production Designer: Julian Romera
Wardrobe: Lali Grosso
Sr. Editor: Lorenzo Bombicci
Editorial Producer: Michael Charves
Post Production: MoshVFX
Color Grading: Fernando Lui
Color Grading Company: Marla Colour Grading
Music Head Composer: Alexis Estiz
Senior Audio Engineer: Luis Gomez
Music Executive Producer: Carolina Garcia
Music Executive Producer: Erika Freijo
English Version Mix: Antfood