The Road Trip

O ex-jogador de futebol David Beckham e o humorista e ator norte-americano Kevin Hart estão dirigindo para Las Vegas para lançar "I, Beckham, o musical", no novo comercial da rede varejista H&M.

O filme de 5'20" apresenta a dupla vestindo roupas idênticas, da coleção Modern Essentials, da H&M.

O conceito teve início em 2015, quando Hart ficou no apartamento de Beckham em Nova York para se preparar para o papel principal na versão cinematográfica de "I, Beckham" (leia e veja aqui).

Ficha Técnica:

Head of marketing creative, H&M: Erik Zetterberg
Head of marketing, H&M: Daniel Herrmann
Project manager, H&M: Fia Ingman
Agency: Adam & Eve/DDB
Chief creative officer: Ben Priest
Executive creative directors: Ben Tollett, Richard Brim
Copywriter: Patrick McClelland
Art director: Feargal Ballance
Agency producer: Jack Bayley
Account director: James Rowe
Production company: Sonny/MJZ
Director: Fredrik Bond / Sonny London
Producer: Alicia Richards / Sonny London
Editor: Tim Thornton-Allan
Assistant editor: Matthew Pochettino
Sound designer: Anthony Moore / Factory Studios
Soundtrack composers: Bill Martin, Phil Coulter
Post production: Glassworks
Post production producer: Abi Klimaszewska
Project lead 2D: Duncan Malcolm
Project lead 3D: Jordi Bares
2D artists: Mark Holman-Harris, Alex Pattinson, Tiago Barbosa, Leanne Pletersky, Duncan Horn
3D artists: Davide Uccellani, Andy Nicholas, Jamie Barty, Omar Sarmiento
Colourist: Daniel De Vue