‘You Can Guarantee a Fight’

Rex Tso, boxeador de Hong Kong, é violentamente derrubado no ringue, enquanto um árbitro faz a contagem para encerrar a luta, no novo comercial da Nike (assista abaixo), criado pela Wieden+Kennedy de Xangai.

O momento decisivo de Tso é justaposto a cena com outros atletas locais, incluindo a campeã de salto de altura Cecilia Yeung, confrontada com um desânimo debilitante.

Dirigido por Michael Mann, o filme termina com cada atleta encontrando os meios para continuar. A assinatura completa: "You Can't Guarantee a Win, but You Can Guarantee a Fight".

Além do comercial, a campanha conta com peças out of home, exibidas em Hong Kong.

Ficha Técnica:

Client: Nike

Agency: Wieden + Kennedy Shanghai
Executive Creative Director: Ian Toombs, Vivian Yong
Creative Director: Terence Leong
Senior Art Director: Justin Phang
Senior Copywriter: Liu Wei
Head of Integrated Production: Sanne Drogtrop
Executive Producer: Bernice Wong
Art Producer: Angela Liu
Editor: Leon Yan
Senior Planner: Leon Lin
Business Director: Dino Xu
Associate Account Director: Jim Zhou
Senior Account Executive: Xueer Ren
Head of Project Management: Nicole Bee
Project Manager: Olivia Yuan
Business Affairs: Jessica Deng, Kathy Zhan
Head of Designers: Fish Ho
Designer: John Yao, He Fan
Production Manager: Vic Zhang
Digital Imaging Artist: Changqing Lee
FA Artist: Austin Hu
Marketing Director: Jessica Sinn
PR Manager: Evelyn Hsu

—Print

Production Company: Bloc Productions
Photographer: Paul Calver
Stylist: Athena Wang
Executive Producer: Fran Lam
Producer: Mandy Wu

—Film
Production Company: RSA
Director: Michael Mann
President RSA Films: Jules Daly
Executive producer: Marjie Abrahams
Producer: David Mitchell
DOP: Anthony Poon
Camera Operator: Roberto De Angelis

Production Company: RSA Asia
Managing Director: John Payne
Executive Producer: Marco Leung

Music Composer
Nick Britell

Editorial: Lost Planet
Editor: Hank Corwin
Executive Producer: Gary Ward
Assistant Editor: Jason Hinkley, Juliana Rodzinski
Producers: Tim Kirkpatrick, Evan Cunningham

Mixer/Sound Design: Charlie Keating

Color: Company 3
Colorist: Stefan Sonnenfeld

VFX: Jane Studios VFX
Creative Director: David Parker
Executive Producer: Nancy Hwang
Lead Flame Artist: Tim Bird
Flame Artist: Jameson DeSantis
VFX Producer: David Won

Quickstrike
Photographer: Lampson Yip