The One Delivery that Matters

A entidade Save the Children subverte o clássico comercial da Coca-Cola "Holidays are coming" para retratar a realidade de muitas crianças em zonas de guerra.

Criado pela Ace of Hearts, de Londres, o filme (assista abaixo) começa com uma cena com neve e música de Natal, enquanto crianças correm em direção a uma fila de caminhões que atravessa uma ponte.

À medida que se aproximam, fica evidente que são veículos da Save the Children entregando ajuda humanitária.

O texto no final completa: "This Christmas, there’s one delivery that matters more than any."

Ficha Técnica:

Creative
Ace of Hearts, London
Founder and chief creative officer
Richard Brim
Founder and chief executive officer
Polly Mcmorrow
Founder and chief strategy officer
Martin Beverley
Creative director
Dalatando Evans De Almeida
Creative director
Mike Hughes
Partner (strategy)
Siân Iles
Partner (business)
Charlie Poole
Production lead/producer
Shananne Lane
Producer
Sabrina May
Partner (operations)
Sam Mcgeorge
Client
Save the Children
Executive director for public impact
Alison Bain
Director of brand and creative
Kate Hewitt
Creative lead
Lucy Titterington
Head of brand and strategic communications
Emma Cooke
Brand marketing and integration lead
Sophie Stephenson
Senior brand manager
Melissa Winterbottom
Head of PR, artists and broadcast
Sasha Nicholl
PR consultant
Jo Campbell
Photographer
Anna Sass
Design lead
Emily Hawkerr
Senior artists and influencers manager
Del Conboy
Production company
Biscuit Filmworks, UK
Director
Dan Difelice
Producer
Adam Oyejobi
Founding partner
Shawn Lacy
Managing director
Rupert Reynolds-Maclean
Executive producer
Daisy Mellors
Head of production
Emily Atterton
Service production company
Radioaktive Shelter, Georgia
Founding partner
Albert Zurashvili
Head of bidding
Marina Karmolit
Executive producer
Gena Shevchenko
Line producer
Yulia Foster
Production coordinator
Vlas Laushkin
Production manager
Salome Sokhadze
Production assistant
Ana Aphakidze
Production assistant
Alex Kryshtal
First assistant director
David Podgornik
Director of photography
Omar Gelashvili
Production designer
Mariam Iakobashvili
Casting manager
Shoka ShonSopho Gagua
Costume designer
Kato Gelashvili
Makeup artist
Anna Gadelia
Editing company
Trim
Editor
Steve Shaw
Producer
Tatyana Alexandra
Post studio
Selected Works
Post producer
Nicola Simmons
Executive producer
Alex Fitzgerald
Colourist
Nielson Bohl
Visual effects supervisor
Austen Humphries
Visual effects lead
Francois Roisin
Sound house
Factory Studios
Sound design and mix
Mark Hills
Creative director (audio)
Anthony Moore
Audio executive producer
Deborah Whitfield
Music supervision
Leland
Music supervision
Abi Leland
Composer/arranger
Luke Atencio
Design studio
King Henry
Founder
Carolyn Henry
Founder
Ian King
Design director
Alex Fairman
Designer
Dan Forde
Head of CGI
Charlie Townsend
Senior creative artworker
Sam Stabler

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