50 Years of Love Film

Para marcar o 50º aniversário da rede de fast food Popeyes, o anunciante apresenta campanha que destaca "50 anos de lições de amor".

De acordo com um estudo do Census Bureau, apenas 6% dos casais chegam ao seu 50º aniversário de união.

Nesse contexto, a cadeia de fast food convidou cinco pessoas que se comprometeram com seus parceiros em 1972, para surpreendê-los com uma carta de amor e discutir a "receita" para permanecerem 50 anos juntos, em um novo filme (assista abaixo).

A campanha tem criação da GUT Miami. Na ficha técnica estão os brasileiros Anselmo Ramos, founder e CCO da agência, e Paulo Damasceno, associate creative director.

Ficha Técnica:

CLIENT: POPEYES

MATT RUBIN: Chief Marketing Officer

ALEXANDRE ANTONELLO: VP of Marketing

PATRICIA PIERANTI: Head of Marketing Communications

ANDREA DUFFORD: Senior Manager, Brand Communications

KERRY LANGE: Senior Manager, Brand Communications

EMILY CIANTRA: Senior Manager Public Relations and Brand Communications

AGENCY: GUT MIAMI

ANSELMO RAMOS: Founder, CCO

CARMEN RODRIGUEZ: CCO, Managing Director, Partner

RICARDO CASAL: ECD, Partner

JUAN JAVIER PEÑA PLAZA ECD, PARTNER
FERNANDO RIBEIRO: Chief Strategy Officer, Partner

CHRISTIAN PIERRE: Chief Intelligence Officer

GUIDO FUSETTI: Head of Art

DANNY ALVAREZ: Executive Creative Director

TOM FRANCESCONI: Creative Director

JOSELYN BICKFORD: Head of Account Management

JENNIFER RANGEL: Account Director

CAROLYN MARTIN: Managing Account Supervisor

NATHALIE MOREIRA: Senior Account Executive

RENATA NEUMANN: Head of Production

PAUL VAN WART: Senior Producer

SOFIE ROSELL: Associate Creative Director

PAULO DAMASCENO : Associate Creative Director

JOSE RAMIREZ: Associate Creative Director

JEFFERY SCHERMER: Associate Creative Director

DAPHNE LEFRAN: Copywriter

MORGAN FLATT: Content Art Director

TARAHGEE MORRIS: Content Copywriter

JARED BLINDERMAN: Junior Copywriter

BUCHUN JIANG: Art Director Intern

PABLO ROSAS: Director of Strategy

ANASTASIA LARA: Senior Strategist

CHRISTOPHER WILLIAMS: Social Strategist

CRISTINA CORNEJO AYALA CREATIVE MANAGER
JUNIA PARODI: Creative Manager

KRISTY GARCIA: Social Project Manager

CAROLINA PEREZ: Project Manager

PR AGENCY: ALISON BROD MARKETING & COMMUNICATIONS

LAUREN BISHOP : Senior Vice President

DARA SCHOPP: Director

KRISTIN MARTINEZ: Senior Account Executive

MOLLIE BIRER: Account Executive

KATE BEEKS: Account Coordinator

MEDIA AGENCY: HORIZON MEDIA

BUD FOLLET: SVP, Managing Director, Business Solutions

JENNIFER VALENTINE: VP, Managing Director, Business Solutions

MICHELLE FUTTERMAN: VP, Director, Integrated Media Strategy

IAN ALERS: Supervisor, Business Solutions

AUDIO HOUSE: Animal Music, Miami

ALBERTO FARINAS: Executive Producer

RAUL GARCIA: Producer

ALBERTO FARINAS : Composer

RAPHAELLE THIBAUT: Composer

PAOLA ALTAMIRANO: Audio Engineer/Arrangement

PRODUCTION HOUSE: Untitled TV - Signature

JILLIAN MARTIN: Director

KRISTIN / JIM EVANS: Co Founders Exec. Producers

GEOFFREY CAMPBELL: Exec. Producer

DENNY KENNEDY: Producer

STEVEN MASTORELLI: DP

PRODUCTION HOUSE: m ss ng p eces - 50 Yrs of Love

OGE EGBUONU: Director

BRYAN LATT, KELLY MARTIN EXEC. PRODUCER
REBECCA DAVIS: Head of Production

JAMES GRAVES: Producer

JESSICA YOUNG: DP

EDITORIAL & POST FINISHING: Cosmo Street

EVETTE COVARRUBIAS: Managing Dir / Exec Producer Exec Producer

EDWINA LANTIGUA, NAOMI SPIRO PRODUCERS
JEFF GRIPPE : Editor, Anthem

HUGO JORDAN : Editor, 50 Yrs of Love

NICO CRANGNOLINO: Finishing VFX

LEO LOVERA: Color - Moving Forward