All Aboard

A Loteria de Nova York apresenta sua primeira grande campanha desde o início da quarentena que divulgam cinco novos bilhetes de raspadinha que incluem ícones locais, como a Ponte do Brooklyn e as Cataratas do Niágara.

A McCann NY trabalhou com a artista Vi Luong para projetar os bilhetes. A animação "All Aboard" (assista abaixo) dá vida a essas artes.

Dirigido por Yves Geleyn, da Hornet, o filme pretende levar o público a um passeio de trem voador pelo estado de Nova York, embalado por uma versão da música "Autumn in New York".

Além da peça para TV, a comunicação é composta por spots para rádio, material para mídia out of home, anúncios impressos, estratégia para redes sociais e outras execuções digitais.

Ficha Técnica:

CLIENT: New York Lottery

AGENCY
AGENCY: McCann New York

NORTH AMERICAN CHIEF CREATIVE OFFICER: Eric Silver

MCCANN NEW YORK CHIEF CREATIVE OFFICERS: Sean Bryan and Tom Murphy

EVP, EXECUTIVE CREATIVE DIRECTOR: Mat Bisher

SVP, GROUP CREATIVE DIRECTORS: Jason Ashlock and Dominick Baccollo

CREATIVE DIRECTOR: Emily Salas and Tyler Gonerka

SENIOR WRITER: Noah Benezra

SENIOR ART DIRECTOR: Antony Rush

PRODUCTION
PRODUCTION: McCann New York

CHIEF PRODUCTION OFFICER: Nathy Aviram

SVP EXECUTIVE INTEGRATED PRODUCER: Andrea Kaye

PRODUCER: Mackenzie Reif

BUSINESS MANAGER: Natalie Hernandez

SVP EXECUTIVE MUSIC PRODUCER: Eric Johnson

BUSINESS MANAGER MUSIC: Jamie Jou

ACCOUNT
EVP EXECUTIVE ACCOUNT DIRECTOR: Nikki Maizel

SVP GROUP ACCOUNT DIRECTOR: Caroline Fuller

ACCOUNT DIRECTOR: Molly Vossler

ACCOUNT EXECUTIVE: Carolyn Martin

PROJECT MANAGER: Michael Gonzalez

STRATEGY
SVP, GROUP STRATEGY DIRECTOR: Laura Frank

VP, STRATEGY DIRECTOR: Emily Brown

SENIOR SOCIAL STRATEGIST: Grace Freeman

COMMUNITY MANAGER: Jordana Judson

TICKET ARTIST
ARTIST: Mister Vi

PRODUCTION COMPANY
PRODUCTION: Co Hornet

DIRECTOR: Yves Geleyn

MANAGING DIRECTOR: Hana Shimizu

HEAD OF PRODUCTION: Greg Bedard

HEAD OF CREATIVE DEVELOPMENT: Kristin Labriola

EXECUTIVE PRODUCER: Hana Shimizu

SENIOR PRODUCER: Dez Stavracos

EDITOR: Anita Chao

ASSISTANT EDITORS: Olivia Sack and Noah Rauchwerk

ASSOCIATE PRODUCER: Annalee Walton

PRODUCTION COORDINATOR: Nico Benenati

ART DIRECTORS: Natalie Labarre and Tavet Gillson

STORYBOARD ARTIST: Natalie Labarre and Yves Geleyn

CHARACTER DESIGNER: Natalie Labarre

ENVIRONMENT DESIGNER: Vi Luong, Song Kang, Tavet Gillson and Nicola Coin

TRAIN LAYOUT DESIGN: Fred Gardner

ADDITIONAL DESIGN: Aga Kubish

2D ANIMATORS: Maxime Jouniot, Hyo Bin Kang, Dahui Wang, Sami Healy, Adam Bohorquez and Janelle Feng

MOTION DESIGN: Jordan Scott, Seongjin Yoon and Tavet Gillson

COMPOSITORS: Bil Thompson, Seongjin Yoon, Tavet Gillson, Jordan Scott and Nicola Coin

ADDITIONAL COMPOSITING: Richard Lampasone

CG PRE-VIZ: Winnie Feng

CG TRAIN: Maxime Jouniot

MUSIC
MUSIC: Human

CREATIVE LEADS: Andrew Bloch and Morgan Visconti

ARRANGEMENT: Morgan Visconti

EP: James Dean Wells

SINGER: Maya Solovey

AUDIO
AUDIO: Sonic Union

TVC MIX ENGINEER: Steve Rosen

VO ARTIST ENGLISH: Miriam Hyman

AVO ARTIST ENGLISH: Joel Perez

VO ARTIST SPANISH: Nicole Betancourt

AVO ARTIST SPANISH: Gabriel Gutierrez

GSTV MIX ENGINEER: Paul Weiss