As good as the original

Como parte da campanha "As good as the original, maybe even better", a marca de refrigerante Mountain Dew, da PepsiCo, apresenta comercial (assista abaixo) para promover sua versão zero açúcar, que revisita o longa-metragem "Gremlins", clássico dos anos 1980.

A comunicação teve início em 2020, com o lançamento de um filme inspirado em "O Iluminado", que trouxe o ator Bryan Cranston no lugar de Jack Nicholson (leia e assista aqui).

Agora, a criação da TBWA\Chiat\Day de Nova York conta com a participação de dois personagens de "Gremlins": Zach Galligan (que interpretou Billy) e Howie Mandel (que dublou o Gremlin Gizmo).

No novo comercial, Billy, agora adulto, deixa Gizmo experimentar um pouco de seu Mtn Dew Zero Sugar, alertando-o para ter cuidado. No entanto, a criatura imediatamente derrama a bebida em seu pelo e começa a gerar novos Gremlins.

Ficha Técnica:

Client: Mtn Dew
Agency: TBWA/Chiat/Day-New York
Chief Marketing Officer: Greg Lyons
VP Marketing Mtn Dew/Energy/Flavors: Nicole Portwood
Senior Director Mtn Dew Comms: Erin Chin
Senior Director Mtn Dew Comms: Matthew Nielsten
Director Mtn Dew Comms: Katy Holden
Senior Manager Marketing: Eleonora Karastergiou
Senior Marketing Analyst: Jackie Tsontakis
CCO: Chris Beresford Hill
ECD: Amy Ferguson
ECD: Julia Neumann
Art Director: Royston Ang
Copywriter: Alli Walker
Head of Production: John Doris
Executive Producer: Amanda Revere
Producer: Sarah Haroldson
Director of Integrated Business Affairs: Thalia Tsouros
Business Affairs Manager: Anne Camille Charpie
Business Leader: Bruna Buchelli
Business Director: Matt Duerr
Business Manager: Allie Lightcap
Operations Manager: Christina Curtis
Operations Manager: Lucy Truglio
Communications: Asheden Hill
Executive Strategy Director: John Gibson
Strategy Director: Michael Obermeyer
Senior Strategist: Bodi Karsono
CSO: James Sowden
President: Nancy Reyes
CEO: Rob Schwartz
Production: PRETTYBIRD
Director: Calmatic
Executive Producer: Candice Dragonas
Head of Production: Rika Osenberg
Line Producer: Dennis Beier
DP: Billy Peña
Production Designer: Carlos Laszlo
1st AD: Phil Elins
Stylist: Keith Wager
Hair/ Makeup: Kokeeta Douglas
Production: Legacy Effects
Practical Effects Supervisor: J. Alan Scott
Key Artist: Jason Matthews
Animatronic Design: Peter Clarke
Fabrication: Tamara Carlson-Woodard
Production: MackCut
Editor: Nick Divers
Assistant Editor: Kenneth Munoz
EP: Gina Pagano
Producer: Margarita Mutuci
VO Recording: Sam Shaffer
Production: Jamm VFX
VFX Supervisor / Lead Flame Artist: Mark Holden
Flame Artist: Brian Hajek
Flame Artist: Graziella Gandolfi
Producer: Justine Pregler
Production Coordinator: Anna Dood
Executive Producer: Asher Edwards
Mix and Sound Design: Screaming Penguin
Mix and Sound Design: Rob Fielack
Music by: Found Objects Music Production
ECD: Trevor Gureckis
ECD: Jay Wadley
Creative Director: Ben Marshall
Composer: Adam Weiss
Executive Producer: Jennie Armon
Producer: Nick Chomowicz
Music Coordinator: Agatha Lee