Back to the Bars

Com a reabertura dos bares na Europa, a marca de cerveja Heineken e a Publicis Itália procuram mostrar como aproveitar a vida noturna novamente com responsabilidade.

Dirigido por Nicolai Fuglsig, da MJZ, o comercial "Back to the Bars" (assista abaixo) mostra clientes de bares se adaptando às novas regras, como cumprimentar uns aos outros com os cotovelos ou enfrentar dilemas sobre tirar a máscara para soprar velinhas de aniversário.

Ao som da música "That's Life" (também usada para embalar o comercial anterior da marca, "Connectioff", leia e assista aqui), o comercial termina com o alerta: "#SocializeResponsibly to keep bars open."

Ficha Técnica:

Client : Heineken
Agency : Publicis-Italy
Sr. Director Global Heineken® Brand : Bram Westenbrink
Global Integrated Communication & CMI Manager : Daniela Iebba
Global Communication Manager Heineken® Brand team : Jose Antonio Casillas
Global Chief Creative Officer Publicis WW : Bruno Bertelli
Chief Creative Officer Publicis Italy : Cristiana Boccassini
Global Executive Creative Director : Mihnea Gheorghiu
Global Creative Director : Eoin Sherry
Global Creative Director : Sandra Bold
Creative Supervisor : Marie Poumeyrol
Copywriter : Alex Sinmaleza
Copywriter : Margherita Teodori
Art Director : Thomas Aito
Global Strategy Director : James Moore
Senior Strategic Planner : Rafael Trevisan
Head TV Production : Francesca Zazzera
TV Producer : Sanam Bartoletti
Global Client Service Director : Eleni Charakleia
Account Supervisor : Gonzalo Gutierrez
Account Supervisor : Jan Wojtkowski
Post Producer : Sabrina Sanfratello
Senior Copywriter : Sara Rosset
Art Director : Giulia Di Filippo
Production Company : MJZ
Director : Nicolai Fuglsig
DOP : Ruben Impens
Executive Producer : Helen Kenny
Producer : Tim Wild
Editor : Fabrizio Rossetti
Editor : Fabrizio Squeo
Post Production Company : MPC
Colorist : Jean Clement Souret
FX Supervisor : Kamen Markov
Executive Producer : Dafydd Upsdell
Post Producer : Amie Kingsnorth
Music Supervision : Sizzer
Music Supervision : Michael Bertoldini