Be More Rainbow

O Channel 4 ressalta o papel do arco-íris na representação da comunidade LGBTQ+ e dos trabalhadores da linha de frente durante a pandemia de coronavírus.

O filme "Be More Rainbow" (assista abaixo), criado internamente pela 4Creative, segue um arco-íris personificado que percorre a Inglaterra, passando pelo metrô e até pela praia, incentivando as pessoas a "serem gentis" umas com as outras, para ajudar a "espalhar alegria" durante a Covid-19.

Ficha Técnica:

Brand: Channel 4
Agency: 4Creative
Executive creative director: Lynsey Atkin
Creative director: Eoin McLaughlin
Creatives: Andy Shrubsole Scott Taylor
Head of production: Miketta Lane
Executive producer: Shananne Lane
Producers: Rory MacLean Fiona Wright
VFX: Blinkink
Audio: Jack HallettFactory
Chief marketing officer: Zaid Al-Qassab
Head of brand and marketing operations: Matt Berry
Production company: Blinkink
Directors: Stevie GeeEssy May
Producer: Leah Draws
Exec producer: Bart Yates
Animators: Knifeson Yu Olly Montagu
Clean-up artists: Alejandra AnguitaChristina Nerland Natalie Gray
Editor: Joseph Hart-Green
Compositor: John Malcom Moore
Colourist: Henry Howard Jogger Studios
Character design: Stevie Gee Essy May