Blackcurrant Artistry since 1938

A marca de refrigerante britânica à base de groselha Ribena está investindo £ 6,2 milhões na nova campanha de marketing "Blackcurrant Artistry since 1938".

Criada pela J. Walter Thompson de Londres, a ideia da comunicação é reinventar a bebida como uma obra de arte.

A campanha é composta por comercial para TV (assista aqui), seguida por um foco na nova linha Ribena Frusion a partir de maio. Serão lançados ainda outdoors, vídeos sob demanda e no YouTube, além de ações nas redes sociais. Haverá ainda uma ação personalizada para dispositivos móveis próximo aos pontos de venda, para impulsionar a compra.

Ficha Técnica:

BRAND: Ribena

HEAD OF BRAND: Charlotte Flook

SENIOR BRAND MANAGER: Blanche de Gramont

CREATIVE AGENCY
CREATIVE AGENCY: J. Walter Thompson (Wunderman Thompson)

PLANNER: Richard Cottingham (Board Planning Director), Kwabena Agyeman-Mensah (Lead Content Strategist)

EXECUTIVE CREATIVE DIRECTOR: Lucas Peon

CREATIVE DIRECTOR: Jason Berry

TV PRODUCER: Sonny Botero, Liberty Willison

ACCOUNT TEAM: Lizzie Alleyne (Associate Business Director), Olivia Taylor (Account Manager)

CREATIVE PRODUCER: James Aubin

CHIEF GROWTH OFFICER: Simone Forster

DIRECTOR: Big Red Button

CREATIVES: Rob Bovington, Stephen Webley

MEDIA AGENCY
MEDIA AGENCY: MediaCom

PRODUCTION COMPANY
PRODUCTION COMPANY: Biscuit Filmworks

EXECUTIVE PRODUCER: Hanna Bayatti

DOP: Denzil Amour-Brown

PRODUCER: Simon Eakhurst

MANAGING DIRECTOR: Rupert Reynolds-Maclean

HEAD OF PRODUCTION: Cathy Green

OFFLINE
EDITOR: Saam Hodivala and Jamie Hodgson @ Work Editors

POST PRODUCTION / VFX
COLOURIST: Luke Morrison @ Electric Theatre Collective

PRODUCER: Elle Lockhart @ Electric Theatre Collective

2D ARTIST: Jorge Mazariegos @ Electric Theatre Collective

2D LEAD: Fasa Oyibo @ Electric Theatre Collective

SOUND
SOUND ENGINEER: Aaron Taffel @ Grand Central Recording Studios