Built For Gold

A assinatura "Ultimate Driving Machine" assume novo significado no comercial "Built For Gold" (assista abaixo), criado pela KBS para BMW.

O filme foca na cadeira de rodas de corrida projetada pela marca para os atletas da delegação paraolímpica norte-americana.

Protagonizado por Josh George, o comercial mostra o paratleta fazendo seu caminho pelas estradas sinuosas de Champaign, Illinois, enquanto o público é lembrado das longas horas, distâncias e estradas necessárias para ser um campeão.

Ficha Técnica:

Client BMW
Agency KBS
Paul Renner, executive creative director
Fred Sanicola, group creative director
Nate Virnig, creative director
Mike Merritt, sr. copywriter
Jenny Read, head of production
Michelle Strank, producer
Ariana Ekonomou, associate producer
Production Decon
TJ O’Grady, director
Eigil Bryle, DP
Misha Louy, exec producer
Brian Turner, head of production
Peter FitzGerald, line producer
Editorial Cut+Run
Gary Knight, editor
Brandon Iben, assistant editor
Rana Martin, exec producer
Ellese Jobin, producer
Music/Sound Travis + Maude
Dave Wittman, composer/creative director
Kala Sherman, exec producer
Jay Nierenberg, sound design
Audio Post Heard City
Phil Loeb, audio mixer
Sasha Awn, exec producer
Talia Rodgers, producer
Postproduction Company 3
Tom Poole, colorist
Clare Movshon, producer