Future Ready

A Dell apresenta a campanha "Future Ready", criada pela Young & Rubicam de Nova York, em parceria com a Framestore.

Trata-se de uma série com três episódios (assista abaixo), que mostra o esforço de uma família para garantir um transplante de coração para a sua jovem filha.

Confira o making of da série aqui.

Ficha Técnica:

Client: Dell
Karen Quintos – Chief Marketing Officer at Dell
Elizabeth Matthews – Executive Director Corporate Brand
Juan Carlos Gama – Marketing Director Corporate Brand
Creative Agency: Y&R
Leslie Sims – Chief Creative Officer, Y&R
Christian Carl – Global Executive Creative Director, Y&R
Production
Bobby Jacques – Senior Content Producer
Planning
Joe Rivas - EVP, Global Client Leader, Strategic Planning
Jenna Rounds – Strategy Director, Planning
Account / Project Management
Diana Melton – Director of Marketing, Y&R
George Rainaldi – Assistant Account Executive, Y&R
Andrea Rey – Senior Project Manager, VML
Production Company: Smuggler
Executive Producer: Drew Santarsiero
Director: Henry Alex Rubin
DP: Janusz Kaminski
Production Designer: KK Barrett
Editorial Company: Cutters NY
Editor: Steve Bell
Color: Lez Rudge – Nice Shoes
Mix: Tom Jucarone – Sound Lounge
EFX: Framestore NY
Exec Producer: Dez Macleod-Veilleux
Creative Director: Gigi Ng and Akira Thompson
VFX and Compositing Supervisor: Gigi Ng
Design Supervisor: Akira Thompson