Hard calls save lives

No Reino Unido, a entidade de prevenção ao crime Crimestoppers, em parceria com o Serviço de Polícia Metropolitana, lança a campanha "Hard calls save lives", que procura evidenciar as consequências dolorosas de crimes com facas.

Criado pela AMV BBDO, o esforço segue cinco mães que descrevem a dor de perder seus filhos para a violência.

"Calling with information about knife crime may be hard, but there are harder calls", defende um dos cinco filmes (assista abaixo), antes de apresentar o número que pode ser usado para ligar para o Crimestoppers anonimamente.

Ficha Técnica:

Client: Crimestoppers X Met Police

Brand: Crimestoppers

Campaign title: Hard Calls Save Lives

Client name: Stephanie Day

Client name: Maxine Geale, Elisabetta Lanave and Emma Stroud

Creative Agency: AMV BBDO

CCO: Alex Grieve

ECDs: Nicholas Hulley and Nadja Lossgott

Creative Director: Martin Loraine

Creative Team: Martin Loraine & Steve Jones

Agency Planning Team: Joe Smith

Agency Account Team: Harry Buggé, Tom Shattock, Nick Andrew and Kenny Dada

Agency Producer: Rebecca Scharf

Media Agency: Wavemaker

Digital Design Company: AMV BBDO

Digital & Social Art Director: Martin Loraine

Digital & Social Copywriter: Martin Loraine

Production Company: Academy

Director: Seb Edwards

Executive Producer: Simon Cooper

Production Co Producer: Ash Lockmun

D.O.P: Stephen Keith Roach

Editing company: Trim

Editor: Tom Lindsay

Post-production Company: MPC

Colourist: Jean-Clement Soret

Sound Studio: Futz Butler

Sound Recordist: Paul Sumpter

Audio Post-production company: Factory

Audio Post-production: Mark Hills and Anthony Moore