Helden

A Nike lança na Alemanha seu primeiro comercial da plataforma "Just Do It", que procura reescrever o significado do icônico slogan da marca.

Criado pela Wieden+Kennedy Amsterdam, o filme "Helden" ("Heróis" - assista abaixo) descreve as histórias de vários atletas e é inspirado na música "Heroes", de David Bowie, única que o artista gravou em alemão.

Ficha Técnica:

Agency: Wieden + Kennedy Amsterdam
Executive Creative Directors: Eric Quennoy & Mark Bernath
Creative Directors: Craig Williams & Evgeny Primachenko
Art Director: Jeffrey Lam
Copywriter: Alex Bower
Head of Broadcast Production: Joe Togneri
Executive Producer: Jaime Tan
Assistant Producer: Eline De Roo
Account Management: Kathryn Addo, Franky Wardell & Margot Paquien

Business Affairs: Michael Graves & Marie Hernandez
Planners: Reid Schilperoort & Alex Janneau
Comms: Dani Pak & Elsa Stahura
Studio: Lizzie Murray & Noa Redero
Motion Designers: Soren Danielsen & Gustav von Platen
Project Manager: Caroline Kosse

Production Companies: Serial Pictures x Somesuch
Director: John Hillcoat
Director of Photography: Philippe Le Sourd
Additional Photography: Benjamin Loeb
Managing Director: Seth Wilson
Producer: Fran Thompson

Service Company: Anorak
Editing: Ross Hallard & Tom Lindsay @ Trim Editing
Audio Post: Raja Sehgal @ Grand Central Recording Studios
Music Courtesy of The RZO Companies, Sony ATV and Universal Music Publishing

Post Production: Glassworks Amsterdam
Executive Producer: Chris Kiser
Post Producer: Dave Moore
Colour: Mark Gethin @ MPC