Here Comes The Hotstepper

A marca de energético Lucozade apresenta campanha de marketing multimídia no Reino Unido, que recebeu investimentos de £ 10 milhões.

Criado pela Adam&Eve/DDB, o esforço conta com o comercial para TV "It's On" (assista abaixo), que traz um homem jogando uma garrafa vazia da bebida na lixeira antes de caminhar pelas ruas rumo à sua casa, com um bambolê girando em sua cintura e em outras partes de seu corpo, tudo ao som da música "Here Comes The Hotstepper", de Ini Kamoze.

Além do filme, a campanha contará com peças para as redes sociais, material para mídia out of home, estratégia para o meio digital, comércio eletrônico e publicidade móvel com segmentação geográfica.

Ficha Técnica:

Brand: Lucozade Energy
Marketing director: Hannah Norbury
Head of marketing: Zoe Trimble
Senior brand manager: Amie Farrell
Assistant brand manager: Tanya Jumabhoy
Senior insights manager: Cary Johnson
Agency: Adam & Eve/DDB
Chief creative officer: Rick Brim
Creative directors: Selma Ahmed Genevieve Gransden
Agency producers: Kate Taylor Nicola Applegate Clio McLeary
Chief strategy officer: Martin Beverley
Planners: Siân Iles Will Grundy
Project manager: Abi Robinson
Social director: Rebecca Wilson
Joint CEO: Tammy Einav
Managing partner: Charlotte Wolfenden
Account directors: Rosie SnowballSam Perez
Account managers: Annabel Thomson Clive Olamiju
Director: Max Weiland
Production company: Somesuch
Executive producer: Emory Ruegg
Producer: Ellie Fry
DoP: Ruben Dechamps
Editing company: Trim
Editor: Fouad Gaber
Post production: Time Based Arts Cain & Abel
Post producer: Chris Aliano
Lead flame artist: Adam Fenwick
Lead CG artist: David Loh
Music supervisor: Tom Stanford Theodore
Soundtrack composer: Ini Kamoze
Audio post production: Factory Studios
Sound design: Anthony Moore Josh Campbell
Photographer: Stephanie Sian Smith
Designer: Olly Watts
Stills production company: KintzingCain & Abel
Stills post and design: Dan Jackson Charlie Townsend Olly Watts
Moving post and design: Tom Lockwood James Ireland
Repro and supply: Jonny Young Tony Hutton
Media agency: MediaCom
Business director: Alison Palmer-Quinn
Associate director: Sinéad Teasdale
Planning manager: Sophia Smith
Planner: Alex Gilbert
Strategy directors: Holly Jerreat Nuria McGlinchey