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Super Bowl 2019

Microsoft volta a abordar inclusão em comercial

01.02.19

Como parte da plataforma de inclusão da Microsoft, a gigante da tecnologia apresenta o comercial "We All Win" (assista abaixo), que será exibido durante o Super Bowl 2019.

Criado pela m:united//McCann de Nova York, o filme integra a estratégia de comunicação que destaca como o Xbox Adaptive Controller foi projetado principalmente para atender às necessidades de jogadores com mobilidade limitada.

O enredo mostra a história de jovens jogadores apaixonados, incluindo o pequeno Owen, de nove anos e meio, que tem Síndrome de Escobar, e que protagonizou o comercial de final de ano da Microsoft, "Reindeer Games" (leia e veja aqui).

A ideia é ilustrar o compromisso da empresa em construir tecnologias acessíveis para criar oportunidades para todos. O comercial se encerra com a assinatura: "When everybody plays, we all win."

Ficha Técnica:

ADVERTISER: Microsoft

CREATIVE AGENCY
CREATIVE AGENCY: m:united//McCann New York

PRODUCER: Rebecca Magner

EXECUTIVE CREATIVE DIRECTOR: Shayne Millington, David Banta

CHIEF CREATIVE OFFICER: Sean Bryan

GROUP ACCOUNT DIRECTOR: Rosemary Calderone

CREATIVE TECHNOLOGIST: Alicia Foor

BUSINESS MANAGER: David Halberstadt (Strategy)

SENIOR ART DIRECTOR: Julie Koong

SENIOR COPYWRITER: David Cappolino

HEAD OF INTEGRATED PRODUCTION: Carolyn Johnson

MUSIC BUSINESS AFFAIRS MANAGER: Sam Belkin

EXECUTIVE MUSIC PRODUCER: Eric David Johnson

ASSOCIATE CREATIVE DIRECTOR: Martha West, Will Montgomery

ACCOUNT DIRECTOR: Pat Six

DIRECTOR OF PROJECT MANAGEMENT: Stella Warkman

EXECUTIVE ACCOUNT DIRECTOR: Tina Galley

PROJECT MANAGER: Jessica Jacobson

GLOBAL BUSINESS LEAD: Kevin Nelson

GLOBAL STRATEGY DIRECTOR: Joanna Schwab

MUSIC PRODUCER: Dan Gross

ACCOUNT SUPERVISOR: Kyle Ross

PRODUCTION COMPANY
PRODUCTION COMPANY: Hungry Man, Inc.

EXECUTIVE PRODUCER: Mino Jarjoura, Caleb Dewart, Kevin Byrne, Dan Duffy

DIRECTOR: Bryan Buckley

DOP: Scott Henriksen

PRODUCER: Matt Lefebvre

2ND UNIT DIRECTOR: Alex Gorosh

ASSOCIATE PRODUCER: Peter Bunstein

ASSISTANT DIRECTOR: Pierre Cailliarec

OFFLINE
EDIT COMPANY: Rock Paper Scissors, NY

EDITOR: Damion Clayton

EDIT ASSISTANT: Alexandra Debricon

PRODUCER: Lisa Barnable

MANAGING DIRECTOR: Eve Kornblum

POST PRODUCTION / VFX
POST PRODUCTION COMPANY: Rock Paper Scissors, NY

COLOURIST: Sofie Borup

FLAME ARTIST: Edward Reina

COLOUR COMPANY: Company3

FLAME PRODUCER: Barbara Kontarovich

FLAME ASSISTANT: Sydney Botie

MUSIC
MUSIC COMPANY: JSM Music

COMPOSER: Joel Simon, Jason Krebs

EXECUTIVE PRODUCER: Jeff Fiorello

CCO: Joel Simon

SOUND
SOUND COMPANY: Sonic Union

SOUND ENGINEER: Michael Marinelli

PRODUCER: Justine Cortale

Super Bowl 2019

Microsoft volta a abordar inclusão em comercial

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