++ Super Bowl 2020

Katie Sowers, técnica assistente do San Francisco 49ers e primeira técnica mulher a chegar ao Super Bowl, protagoniza o comercial da Microsoft que será veiculado no intervalo do Big Game.

Criado pela McCann, o filme "Be the One" (assista abaixo) narra a história de Katie e espera inspirar a próxima geração de meninas e mulheres.

A Microsoft trabalhou com o diretor Peter Berg para mostrar a técnica contando sua própria história, do seu quintal em Kansas City até sua carreira no futebol americano, chegando ao topo da NFL.

Em todo o comercial, ela aparece usando o Microsoft Surface para mapear jogadas e tirar o máximo de proveito de sua equipe.

Ficha Técnica:

Microsoft

Kathleen Hall – Corporate Vice President of Brand, Advertising and Research

Deana Singleton – GM, Global Advertising

Jenny Leahy – Director, Social and Media Partnerships

Danna Brokaw – Senior Marketing Manager

Ashley Castellanos – Senior Marketing Manager

Veronica Mao – Senior Marketing Manager

Kecia Classen - Global Brand and Digital Marketing Manager

Natalie Thompson – Senior Marketing Communications Manager

McCann New York

Creative

Sean Bryan – Co-Chief Creative Officer

Tom Murphy – Co-Chief Creative Officer

Shayne Millington – EVP, Global Executive Creative Director

Dabo Ché – Creative Director

Gabrielle Shirdan – VP, Creative Director

Geoff Bentz – VP, Creative Director

Nic Howell – VP, Creative Director

Nick Ciomperlik – Associate Creative Director

Ricardo Muñoz – Associate Creative Director

David Perea - Associate Creative Director

Nickie Thongton – Associate Creative Director

Chris Mitton – EVP, Executive Creative Director

Michael Aimette - Executive Creative Director

Business Leadership

Kevin Nelson – Managing Director

Tina Galley – EVP, Executive Account Director

Rosemary Calderone – SVP, Executive Account Director

Ellie Choi – Account Director

Alex Cho – Account Supervisor

Communications

Jeremy Miller – Chief Communications Officer

Project Management

Stella Warkman – SVP, Director of Project Management

Lauren Kosche – Senior Project Manager

Strategy

Ash Farr – EVP, Global Director, Strategy and Research

Jordan Berger – Strategy Director

Production

Carolyn Johnson – SVP, Head of Integrated Production

Rebecca Magner – Senior Producer

Nina Roussarie – Senior Producer

Morgan Edstrom – Producer

Caroline Sollmann – Art Producer

Eric David Johnson – SVP, Executive Music Producer

Business Affairs

David Halberstadt – Business Manager

Production Company: Film 47

Peter Berg – Director

Helga Gruber – Executive Producer

Taylor Steadman – Line Producer

Vic Palumbo – President

Editorial: No6 // Rock Paper Scissors

James Duffy – Editor (No6)

Frank Snider – Editor (RPS)

Damion Clayton – Editor (RPS)

Audio: Sonic Union

EP: Justine Cortale

Producer: Patrick Sullivan

Audio Engineer: Rob Ballingall

Post/VFX: Method Studios NY

EP: Graham Dunglinson

Producer: Hayley Wallach & Alyssa Giuliano

VFX Supervisor/ECD: Randie Swanberg

VFX Team: Margolit Steiner, Chihcheng Peng, Kevin Quinlan, Brandon Danowski, Yoshiko Hirata, Mark Woit, Matt Welch, Cecilie, Aaron Neitz, Pilan Lectez

AE Animator: Steven Lee

Senior Colorist: Stefan Sonnenfeld

Senior Producer: Gabriel Wakeman

Executive Producer: Ashley McKim

Music: JSM

Joel Simon – CEO/CCO/Co-composer

Jeff Fiorello – VP/Executive Producer

Nathan Padgett – Co-Composer

Norm Felker – Producer

Andrew Manning - Producer

Wasserman Media Group

Maggie Lanter – Senior Manager, Brands

Samantha Branman – Manager, Brands

WE Communications

Chelsea Hawkins – Account Manager