This Is How You Dare

A Hyundai apresenta o novo Elantra 2021 com a campanha "This Is How You Dare", criada pela B-Reel.

Focada nos jovens da geração Z, a comunicação conta com filme (assista abaixo) que procura trazer à tona a autenticidade desse público.

Trata-se do primeiro trabalho da agência para a montadora.

Ficha Técnica:

Client: Hyundai Motor Company (Global)

Agency: B-Reel

Executive Creative Director: Jonathan Graham

Brand Director: Magda Tomaszewski

Director of Production: Myke Gerstein

Senior Producer: Sachin Arora

Senior Creative: Suchi Ahuja

Copywriter: Witt Whitmore

Production Company: Imposter

Director: Sergi Castellà

Director of Photography: Albert Salas

Executive Producer: Avtar Khalsa

Line Producer: Malcolm Wax

Service Company: ArgentinaCine

Editorial: Work Editorial

Editor: Ben Jordan

Assistant Editors: Audrey Weiner, Julian Laing, and Theo Mercado

Producer: Chris Delarenal

Executive Producer: Erica Thompson

VFX: Ambassadors

Producer: Katya Meyer

Senior Flame Artist/VFX Supervisor: Inti Martinez

Music and Sound Design: Q Department

Creative Directors: Zack Rice, Drazen Bosnjak

Sound Designers: Will Rosati, JB Saint-Pol

Producer: Chris Rizzo

Composers: Drazen Bosnjak, Chris Rizzo

Color: The Mill

Colorist: Mikey Rossiter

Color Producer: Evan Bauer

Color Assist: Andrew Ceen

Color Coordinator: Lucy Gatanis

Sound Mix: Digital Arts

Mixer: Josh Heilbronner

Senior Producer: Lauren Boyle