Thursday Night Football

Os fãs de futebol americano fazem quase qualquer coisa para assistir a seus times favoritos da NFL (National Football League) no Thursday Night Football, em campanha criada pela Goodby Silverstein & Partners.

Trata-se do primeiro trabalho da agência para o anunciante. Nos filmes (assista abaixo), as pessoas lutam contra dor ou mentem aos seus chefes para conseguir assistir aos jogos.

O Thrusday Football Night estreia na telinha norte-americana no dia 14 de setembro. Além da exibição pela CBS e NBC, os 10 jogos da temporada poderão ser acompanhados pelos 80 milhões de membros da Amazon Prime.

Ficha Técnica:

Client: NFL Network
Brand: Thursday Night Football
Campaign: “Miracle of Life,” “Conference Call”
Agency: Goodby Silverstein & Partners

SVP, Marketing: Julie Haddon
Director of Marketing and Creative: Jason Trautwein
Director of Marketing Production: Tony Isetta

Co-Chairmen: Jeff Goodby and Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Directors: David Suarez & Danny Gonzalez
Associate Creative Director: Ryan McLaughlin
Art Director: Brett Beaty
Copywriter: Ben Pfutzenreuter

Director of Broadcast Production: Tod Puckett
Broadcast Producer: Stephanie DeNatale

Director of Brand Strategy: Bonnie Wan
Brand Strategy Director: Evan Hunerberg

Broadcast Affairs Director: Judy Ybarra
Business Affairs Manager: Anna Diokno

Managing Partner: Brian McPherson
Account Director: Theo Abel
Senior Account Manager: Bhumieka Patel
Assistant Account Manager: Andrew Betoff

Production Company: Biscuit Filmworks
Director: Aaron Stoller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Mercedes Allen-Sarria
Producer: Mala Vasan
Director of Photography: Tim Ives
Production Designer: Jay Pooley

Editing Company: NO6 LA
Editor: Chan Hatcher
Assistant Editor: Randy Baublis
Producer: Michelle Dorsch
Managing Partner: Carr Schilling

Color: CO3 NY
Colorist: Tim Masick
Producer: Rochelle Brown

Mix: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Producer: Kayla Phungglan
Executive Producer: Susie Boyajan

VFX/Finishing: The Mill
Executive Producer: Anastasia von Rahl
Producer: Marcus Speaker
Production Coordinator: Sardor Kaziyev
Executive Creative Director: Phil Crowe
Shoot Supervisor: Phil Crowe
2D Lead Artist: Bill Higgins
2D Artists: Alex Candlish, Steve Gibbons, Matt Dobrez

Graphics: eLevel Motion
Creative Director: Mike Landry
Motion Artists: Isaac Park, Steph Sanchez, Chris Seneker
Post Producer: Jennifer de Leon