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Toy

W+K cria para Duracell

07.08.17

Como parte da campanha "Trust is Power", a marca de pilhas e baterias Duracell apresenta o comercial "Toy" (assista abaixo), criado pela Wieden+Kennedy de Nova York.

A ideia é incentivar o público a apostar em uma marca já conhecida - como a Duracell - e mostrar a importância de se ter confiança no produto.

Leia e assista aos filmes anteriores aqui.

Ficha Técnica:

Agency: Wieden+Kennedy New York
Client: Duracell
Title: “Toy”

Executive Creative Director Karl Lieberman
Creative Director Jaclyn Crowley
Creative Director Eric Helin
Copywriter Brock Kirby
Art Director Sezay Altinok
Head of Integrated Production Nick Setounski
Executive Producer Alison Hill
Associate Producer Alexey Novikov
Director of Brand Strategy Dan Hill
Strategy Director Sean Staley
Brand Strategist Cristina Pansolini
Social Strategist Liz Lightbody
Account Director Mike Welch
Management Supervisor Meghan Mullen
Account Supervisor Mike Mueller
Account Executive Jamie Robinson
Comms Planner Stuart Augustine
Business Affairs Michael Moronez
Project Manager Ava Rant
Traffic Managers Sonia Bisono, Andy Hume

Production Company Biscuit.
Local Service Company Story
Director Andreas Nilsson
Managing Director Shawn Lacy
Executive Producer Holly Vega
Head of Production Rachel Glaub
Head of Production Mercedes Allen
Line Producer Jay Veal
Production Supervisor Jennifer Berry

Editorial Company Rock Paper Scissors
Editor Carlos Arias
Producer Ashley Bartell
Cutting Assistant Christopher Fetsch

VFX Company THE MILL
Executive Producer Melanie Wickham
Producer Jacqueline Sand, Larissa Berringer
VFX Shoot Supervisor Westley Sarokin
2D Lead Artist Chris Sonia
2D Artists Ari Garber, Nicky Picardo, Rachael Moon, Paul Downes, Andrew Pellicer
Coordinator Zachary Franciose

Telecine Company CO3
Colorist Tom Poole

Mix Company Sound Lounge
Mixer Peter Holcomb

Music Supervisor Butter. Music & Sound.
Executive Producer Ian Jeffreys
Producer Kristin Kuraishi

Toy

W+K cria para Duracell

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