Truth Tellers

A seguradora Liberty Mutual apresenta a nova etapa de sua campanha "Truth Tellers", em quatro novos comerciais para TV norte-americana (assista abaixo), criados pela Goodby Silverstein & Partners.

O filme "Video Game" se desenvolve como um antigo jogo de arcade animado no estilo 8 bits. Em "Double Dutch", três crianças pulam corda no calçadão de Nova York enquanto contam até a quantidade de dinheiro que se pode economizar com a Liberty Mutual - o que pode demorar um pouco.

Já "Fliers" traz um vendedor com uma fantasia de smartphone - que funciona como um aparelho convencional, até o momento em que é atingida pela água. Por fim, "Unique Business" mostra uma pessoa vendendo itens "não convencionais".

Todos os comerciais terminam com a assinatura: "Only pay for what you need".

Ficha Técnica:

CLIENT
CLIENT: Liberty Mutual

CHIEF MARKETING OFFICER: Jenna Lebel

DIRECTOR OF MARKETING COMMUNICATIONS: Lisa Paige

PROGRAM MANAGER, BROAD REACH MARKETING: Abby Muti

AGENCY
AD AGENCY: Goodby Silverstein & Partners

CO-CHAIRMEN: Jeff Goodby & Rich Silverstein

CHIEF CREATIVE OFFICER: Margaret Johnson

EXECUTIVE CREATIVE DIRECTOR: Danny Gonzalez and David Suarez

ASSOCIATE CREATIVE DIRECTOR: Josh Hacohen and Brett Beaty

COPYWRITER: Steve Nass and James Gross

ART DIRECTOR: Gianna D’Amico

DIRECTOR OF BROADCAST PRODUCTION: Leila Gage

SENIOR BROADCAST PRODUCER: Topher Cochrane

ASSISTANT BROADCAST PRODUCER: Nick Goldsmith

ACCOUNT SERVICES
MANAGING PARTNER: Brian McPherson

GROUP ACCOUNT DIRECTOR: Chris Ferko

ACCOUNT DIRECTOR: Cassi Norman

ACCOUNT MANAGER: Carmen Guan

ASSISTANT ACCOUNT MANAGER: Brittany Ryley

BRAND AND COMMUNICATION STRATEGY
HEAD OF BRAND STRATEGY: Bonnie Wan

GROUP COMMUNICATION STRATEGY DIRECTOR: Dong Kim

GROUP BRAND STRATEGY DIRECTOR: Katie Coane

BRAND STRATEGIST DIRECTOR: Harper Bokum-Fauth

BRAND STRATEGIST: Shaza Elsheshtawy

BUSINESS AFFAIRS
DIRECTOR OF BUSINESS AFFAIRS: Judy Ybarra

SR. BUSINESS AFFAIRS MANAGER: Anna Diokno

PRODUCTION COMPANY
COMPANY NAME: Biscuit Filmworks

DIRECTOR: Aaron Stoller

DIRECTOR OF PHOTOGRAPHY: Toby Irwin

PRODUCTION DESIGNER: Alexis Ross

PARTNER MANAGING DIRECTOR: Shawn Lacey

EXECUTIVE PRODUCER: Holly Vega

HEAD OF PRODUCTION: Sean Moody

PRODUCER: Mala Vasan

EDITORIAL COMPANY
COMPANY NAME: Arcade

EDITOR: Dave Anderson

ASSISTANT EDITOR: Paulo Miramontes

SENIOR PRODUCER: Alexa Atkin

VFX/FINISHING
COMPANY NAME: The Mill

DIRECTOR OF PRODUCTION: Anastasia Von Rahl

SENIOR VFX PRODUCER: Kat Maidment

VFX PRODUCTION COORDINATOR:

SHOOT SUPERVISOR: John Shirley

CREATIVE DIRECTOR: John Shirley

2D LEAD ARTIST: Roxy Zuckerman

SOUND DESIGN
SOUND DESIGN: Lime Sound Design

SOUND DESIGNER: LSD

AUDIO ENGINEER: Matt Miller

EXECUTIVE PRODUCER: Susie Boyajan