Welcome to the Flavourhood

Para apoiar os restaurantes locais no Canadá, o delivery de comida DoorDash apresenta a campanha "Welcome to the Flavourhood", que pretende mostrar ao consumidor que o serviço de entrega pode ajudar os estabelecimentos e seus respectivos bairros.

Ao som de uma versão da música "Ain't No Mountain High Enough", originalmente escrita por Nicholas Ashford e Valerie Simpson, o filme "Every neighbourhood in your hands" (assista abaixo) procura levar os espectadores a uma jornada animada em bairros em miniatura, como Chinatown de Montreal, Kensington de Toronto ou Gastown de Vancouver.

A direção é de Stevie Gee e Essy May, da Blinkink de Londres.

"A DoorDash celebra os restaurantes de nossa vizinhança que fazem do Canadá uma cultura gastronômica única e vibrante", defende Heather Cameron, gerente sênior de marca da DoorDash. "Temos orgulho de apoiar nossos apaixonados restaurantes parceiros, nossa equipe dedicada e a comunidade de clientes, e esse trabalho reflete isso", completa.

A criação é da canadense John st.

Além do comercial, a comunicação é composta por peças para mídia out of home e impressa, digital e áudio no Spotify.

Ficha Técnica:

CLIENT
CLIENT: DoorDash

VP MARKETING: Kofi Amoo-Gottfried

HEAD OF CANADA: Brent Seals

SR. DIRECTOR CONSUMER MARKETING: David Bornoff

SR. BRAND MANAGER – CANADA: Heather Cameron

PR COMMUNICATIONS MANAGER: Cat McCormack

DIRECTOR CONSUMER MARKETING: Katie Coffee

SR. MANAGER PARTNERSHIP MARKETING – CANADA: Sarah Behrens

SR. DIRECTOR, CONSUMER MARKETING STRATEGY & PLANNING: Mike Lorenzen

SR. MANAGER GROWTH MARKETING – CANADA: Carly Steinberg

MANAGER GROWTH MARKETING: Helen Pfeiffer

ASSOCIATE GROWTH MARKETING: Scott Oakes

SR. ASSOCIATE GROWTH MARKETING: Marie-Eve Themens

STRATEGIC PARTNER MANAGER: Ryan Frome

ASSOCIATE MANAGER SOCIAL MEDIA: Darcy Dellara

SR. MANAGER SOCIAL MEDIA: Tiffany Black

AGENCY
AGENCY: john st.

EXECUTIVE CREATIVE DIRECTOR: Cher Campbell

CHIEF STRATEGY OFFICER: Megan Towers

CREATIVE DIRECTOR: Christian Buer

ASSOCIATE CREATIVE DIRECTOR / COPYWRITER: Marc Levesque and Robbie Percy

ASSOCIATE CREATIVE DIRECTOR / ART DIRECTOR: Dan Cantelon and Caroline Friesen

EXECUTIVE DIRECTOR, PRODUCTION / PRODUCER: Cas Binnington

HEAD OF PRODUCTION / PRODUCER: Aimee DeParolis

SR. STRATEGIST: Brittany Dow

CLIENT SERVICE DIRECTOR: Ryan O’Hagan

TEAM LEAD: Caitlin Bourada

INTEGRATION LEAD: Tina Obersnel

STUDIO DIRECTOR: Jackie Goshgarian

PRODUCTION ARTISTS: Heather Lee, Melina Furlong, Erin Wheatley, Andrew Brennan

PROOFREADING LEAD: Molly Barber

PRODUCTION
PRODUCTION COMPANY: Blinkink

DIRECTORS: Stevie Gee & Essy May

PRODUCER: Gareth Owen

EXECUTIVE PRODUCER: Bart Yates

DIRECTOR OF PHOTOGRAPHY: Matthew Day

PRODUCTION MANAGER: Sandy Liddle

EDITOR: William Barnett

GRAPHIC DESIGNER: Nick Dart

2D ANIMATORS: Andrew Clarke, Olly Montagu

COSTUMES: Frenzy Ltd

INTERIOR SET BUILD: Jennifer Kidd

SET BUILD: Anarchy Ltd

MODEL MAKERS: Alice Simonato, Kat Simpson,Emily Bates, Mara Frampton, Adeena Grubb

SCENIC PAINTER: Richard Davidson

HOME ECONOMIST/FOOD STYLIST: Kostas Stavrinos

CG ARTIST: Trine Soreneson

CG MODELLER: Zach Pindolia

3D PRINTERS: 3D Print Bureau

VFX FRAMESTORE
VFX SUPERVISOR: Tim Osborne

VFX PRODUCER: Sharma Lewis

COLOURIST: Steffan Perry

AUDIO
AUDIO HOUSE: Grayson Music

MUSIC DIRECTOR: Tyson Kuteyi

MUSIC SUPERVISOR: Kaya Pino

EXEC PRODUCER: Kelly McCluskey

COMPOSER: Jeff Milutinovic

SOUND DESIGNER: Ben Swarbrick

PRINT/DIGITAL/OOH PARTNERS
ILLUSTRATOR: Naomi Otsu and Lindsay Wright

PRODUCTION: L’Éloi

PHOTOGRAPHERS: Les Garçons

FOOD STYLIST: Chantal Legault

CANDY DIGITAL: Digital Display