Whatever you’re into

A rede de TV britânica BBC destaca sua gama de programação, com uma campanha, criada internamente pela BBC Creative, que destaca diversas séries exibidas pelo canal, como "Peaky Blinders" e "Fleabag".

Embalado pela música "Be My Baby", do grupo The Ronettes, o filme "Whatever you're into, there's a BBC for all of us" (assista abaixo) troca o significado do acrônimo BBC para "beautiful backdrops commence", "bad boy charm" e "breathless bedroom couples", entre outros.

Ficha Técnica:

Brand: BBC
Agency: BBC Creative
ECD: Helen Rhodes
Head of planning: Mike Lean
Head of production: James Wood
Creative directors: Tim Jones James Cross
Creatives: Chris Bovill John Allison Shannon Cripps Beth Wood
Producer: Liz Dolan
Project manager: Astrid Reiner
Planner: Rosanagh Ker
Production managers: Jess Greshoff Brendan Barry
Marketing managers: Simon Alford Liv Slack
Portfolio head of marketing: James Parry
Researchers: Ed Hobson Anneka Harry
Production company: Somesuch
Director: Alex Hulsey
Executive producer: Emory Ruegg
Producer: Isla Gordon-Crozier
Researchers: Saman Aminzadeh Louis McCourt Skyla Van der Pols
Edit & post: Zed Video
Editor: Dominic Leung
Edit & post producer: Harriet Cawley
Lead animator: Richard Kenworthy
Graphic animators: Mat Voyce Nomad Wei Prior Timothy Evans
Sound design: Seb Bruen
Colourist: Samantha Day
Retouch & delivery: Black Kite Studios
Editor: Sam McMullen
Post audio mixer: Marcus Smith