You can always believe in

A rede varejista Lidl oferece um vislumbre irônico sobre como a empresa imagina o Natal no futuro, em campanha para o mercado britânico.

Criado pela Karmarama, o comercial "Big on a Christmas you can always believe in" (assista abaixo) começa nos dias de hoje, com as pessoas sentadas para um tradicional jantar de Natal, apresentando a comida festiva comercializada pelo supermercado e uma típica conversa natalina em família.

As cenas seguintes mostram o mesmo grupo à mesa de Natal, desta vez ambientadas no futuro. O esforço procura lembrar ao público que a rede "sempre terá o preço Lidl".

Ficha Técnica:

Client: LIDL
Agency: Karmarama, London
Production: Independent Films
Country: United Kingdom
Gary Freedman: Director
Nik Studzinski: Chief Creative Officer
Creative Director: Luke Ramm
Creative Director: Joe Holt
Creative team: Louisa Whitehead
Creative team: Fiona Moseley
Producer: Ciska Faulkner
Agency Producer: David White
DoP: John Lynch
Client - Marketing Director: Claire Farrant
Head of Campaigns & Media: Jo Gomer
Campaigns Team Manager: Rebecca Lea Hargadon
Creative Projects Lead: Victoria Foster
Agency - Production Assistant: Amie Nedwell
Managing Partner: Dave Owen
Senior Account Director: Jess Harding
Account Manager: Kya Cohen-Boon
Production - 1st AD: Benji Edwards
Production Designer: Cat Meredydd
Food Stylist: Katie Giovanni
Costume Designer: Cynthia Lawrence-John
Casting Director: Hammond Cox Casting, Thom Hammond
Edit: The Assembly Rooms
Editor: Adam Spivey
Head of Production: Daniel Breheny
Producer: Lisa Trnovski
Post Production: Absolute Post
Executive Producer: Sally Heath
Senior Producer: Kirsty Ratcliffe
Creative Direction: Jonas McQuiggin & Phil Oldham
Colour Grade: Company 3 London
Colourist: Jean-Clément Soret & Steffan Perry
Colour EP: Ellora Soret
Colour Producer: Chris Anthony
Assistant Colourist: Dominic Phipps
Data Lab Supervisor: Adam Stannard
Sound: Wave Studios
Engineer: Tony Rapaccioli
Producer: Rebecca Boswell
Music Supervision: Major Tom