You no longer need a knife

A marca de pasta de amendoim Jif apresenta o comercial "Gladiator School" (assista abaixo), que remonta a sucessos de Hollywood ambientados na Roma Antiga.

Em uma escola de gladiadores, um estudante arrogante desafia seu experiente professor para uma luta por seu pote de pasta de amendoim.

Na batalha, as espadas, adagas e até facas do jovem gladiador se quebram. No final, o seu mentor saca uma embalagem de Jif Squeeze Peanut Butter e o informa: "You no longer need a knife to Jif."

A criação é da PSOne, uma equipe "Power of One" no Publicis Groupe para J.M. Smucker Co., dona da marca Jif.

Ficha Técnica:

Client: The J.M. Smucker Company
Brand: Jif
Campaign Title: That Jif’ing Good
Commercial Title: Gladiator School
Agency: PSOne
Agency Location: New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Creative Director, Copy: Alan Wilson
Creative Director, Art: Peter Defries
Head of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Senior Business Affairs Manager: Deanna Gattie
Group Client Lead: Gail Hollander
Group Account Director: Pedro Perez
Account Director: Erika Maddrey
Account Supervisor: Lauren Wojciechowski
SVP, Strategy Director: Jennifer Baldwin
Senior Project Manager: Ariel Wakasa Gonzalez
Production Company: Reset
Director: Markus Walter
Executive Producer: Deannie O’Neil
Producer: Annabel Ridley
Editorial Company: SpotWelders
Editor: Mischa Meyer
Assistant Editor: Anil Baral
Producer: Carolina Padilla
VFX/Post Production Company: Blacksmith
Creative Director: Tom Bussell
Executive Producer: Charlotte Arnold
Producer: Ashley Goodwin
Audio Record & Mix: Super Exploder
Audio Mixer & Sound Designer: Jody Nazzaro
Music House: Rwdy Music
Composer: Matthias Biermann