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A Leo Burnett Canadá apresenta uma releitura do jingle do comercial do produto de limpeza doméstica Mr. Clean, lançado em 1958 (assista à versão original aqui).

O novo filme (assista abaixo), que chega à telinha na América do Norte nesta sexta-feira (01º), traz o personagem animado, careca, vestido de branco e tocando violão.

O Mr. Clean original foi desenvolvido pela Latham-Laird, agência de Chicago, e pelo artista Richard Black no final dos anos de 1950 como uma mascote para o então novo produto à base de detergente da Procter & Gamble.

Compare a letra original do jingle e a nova versão, em seguida:

The Original Jingle

Mr. Clean will clean up dirt & grime & grease in just 1 minute!
Mr. Clean will clean your whole house & everything that's in it!
Floors, doors, walls, halls, white sidewall tires, and old golf balls!
Sinks, stoves, bathtubs he'll do, he'll even help with the laundry too!

Q. Can he clean a kitchen sink?
A. Quicker than a wink!
Q. Can he clean a window sash?
A. Faster than a flash!
Q. Can he clean a dirty mirror?
A. He makes it bright & cleaner!
Q. Can he clean a diamond ring?
A: Mr. Clean cleans anything!

The 2016 Reboot

Mr. Clean gets rid of dirt and grime
And grease in just a minute
Mr. Clean will clean your whole house
And everything that's in it.
Floors, doors, walls, halls
He's so tough he cleans them all
Grimy tubs and tiles he'll do
so your bathroom looks clean and new!
Mr. Clean gets tough on stuck on stuff
cleans kitchens in a minute
Mr. Clean will clean your whole house
And everything that's in it.
Mr. Clean!
Mr. Clean!
Mr. Clean!

Leia a matéria da Adweek na íntegra aqui.

Ficha Técnica:

Advertiser/Client: Mr. Clean
Product/Service: CPG
Type of Ads: TV
Where they ran: North America
Date of Appearance: July 1, 2016
City/Country of Appearance: US and CA
Media Company: Hearts and Science
Agency: Leo Burnett Canada
Chief Creative Officer: Judy John
Creative Director: Heather Chambers
Group Creative Directors
Copywriter: Mike Cook
Art Director: Mike Sheehan
Agency Producer: Tina Muratovic
Group Account Dir: Anchie Contractor
Account Executive: Aryana Hassan
Account Supervisor: Samantha Sabatini & Spring Morris
Planner: Dan Koutoulakis
Production Company: Skin and Bones & The Big Picture
Director: David Hicks
Producer: Andrew Sullivan & Dan Ford
Editing Company: School
Editor: Jon Devries