The sound of football

Clique aqui e veja "The sound of football", ação da PepsiCo criada pela Akestam Holst, que promoveu uma partida de futebol entre pessoas com deficiência visual e ex-jogadores profissionais.

O jogo foi realizado em igualdade de condições e nenhum dos jogadores podia ver.

Ficha Técnica:

Project name: The Sound Of Football
Client: Pepsico/Carlsberg Sweden
Agency: Akestam Holst
Production Company: Society 46
PR Agency: Prime PR
Complete credits:
Pepsico/Carlsberg Sweden
Ellinor Johansson, Tomas Adolfsson, Christel von Schantz, Henric
Byström, Sofia Gullholm
Åkestam Holst
Creative Director: Martin Cedergren
Art Director: Björn Kusa
Copywriter: Patrick Dry
Executive Digital Producer: Alex Picha
Account Executive: Thomas Gibson
Executive Account Director: Kjell Månsson
Society 46
Creative Director: Kalle Thyselius
Creative Technologist: Ellen Sundh
Film Director: Henrik Gyllenskiöld
Sound: Jon Pontén
Motion Artists: Robin Lantz, Fredrik Forrest
Design: Christoffer Öberg-Runfors
Developer: Jonas Stattin
Production Assistant: Marcin Tallmarken
Producer: Kristina Nilsson
Executive Producer: Karl Rosander
3D Sound Production: The Line
3D Camera Technology: Tracab
Still photographer: Gordon Andersson