1969: LA and Beyond

Clique aqui, aqui, aqui, aqui, aqui e aqui e confira alguns dos filmes criados pela Ogilvy & Mather de Nova York para a rede varejista Gap.

Os minidocumentários fazem parte da campanha global "1969: LA and Beyond" e trazem perfis de designers e a história dos produtos da marca.

A ação, inspirada na linha de vestuário da Gap criada em 1969, estreia depois da escolha da Ogilvy como agência da marca,  no lugar da Laird & Partners, e da nomeação de Seth Farbman como Chief Marketing Officer (CMO), leia aqui.

Ficha Técnica:

Client: Gap
Campaign: "1969: LA and Beyond"
Agency: Ogilvy & Mather, New York
Chairman, Ogilvy North America: John Seifert
Chief Creative Officer, Ogilvy North America: Steve Simpson
Chief Marketing Officer, Ogilvy North America: Lauren Crampsie
Creative Directors: Michael Paterson, Jason Marks
Copywriters: Sam Mazur, Amy Thomas
Art Directors: Sun An, Sally Kim, Eddie Shieh
Creative Partner: Mutt Industries
Managing Director: Nadja Bellan-White
Account Director: Corey Cirillo
Account Supervisor: Caitlin O'Connell
Account Executive: Carlos Alvarado
Associate: Jessica Phelan
Worldwide Planning Director: Dan Ng
Strategic Planners: Liz Williams, Caroline Washington
Executive Director, Creative Technology: Jordan Berkowitz
Senior Digital Strategist, 360-Degree Digital Influence: Betsy Lowther
Marketing Strategy: Jeffrey Bowman
Director of Production, North America: Patti McConnell
Manager, Art Buying: Cindy Rivet
Executive Producer: Peter Bassett
Senior Content Producer: Elizabeth Lucas
Content Production: Sharon Mendelow, Jessica Fiore, Leslie D'Acri
Executive Director, Print Production: Terri Dannenberg
Head of Traffic: Elizabeth Kearney
Associate Director, Print Production: Bianca Lau
Associate Head of Traffic: Jill Kruskal
Senior Traffic Manager: Marc Scarpelli
Executive Director, Project Management: Kate Kehoe
Digital Producer: Jessica Gueco
Digital Producer, 360-Degree Digital Influence: Veronica Oleynik
Partner: Cool Hunting