The Big Won Report

Confira os resultados do The Big Won Report, referentes às agências, campanhas, redes e países mais premiados de 2010.

O relatório é realizado pelo criativo britânico Patrick Collister, ex-vice-presidente e diretor de criação executivo da Ogilvy Londres, em parceria com a consultoria britânica The Garden Partnership.

A AlmapBBDO, a exemplo do que aconteceu na lista de 2009, continua a liderar o ranking das agências mais premiadas de 2010.

O Brasil se manteve na quinta colocação entre os países mais premiados.

A campanha "Whopper Face", criada pela Ogilvy Brasil, ficou com a 20ª posição entre as ações mais premiadas do mundo. A agência brasileira ficou em oitavo lugar entre as mais premiadas em Direct.

O redator Andre Kassu, da AlmapBBDO, conquistou a nona colocação entre os redatores mais premiados em 2010. Já os diretores de arte Danilo Boer, também da Almap, e Denis Kakazu, da Ogilvy, ficaram com o 12º e o 18º lugares, respectivamente.

Top 20 agencies in the world 2010

Agency Points 2009 rank 2008 rank

1. Almap BBDO Sao Paulo 481 1 11
2. BBDO New York 434 3 1
3. Y&R New York 381 138 619
4. Abbott Mead Vickers BBDO London 368 4 5
5. BETC Euro RSCG Paris 365 27 22
6. Jung von Matt Hamburg 335 21 2
7. Ogilvy Frankfurt 328 7 6
8. Forsman & Bodenfors Gothenburg 301 73= 928
9. Ogilvy Paris 293 73= 75
10. DDB London 291 2 8
11. Wieden + Kennedy Portland 290 104 108
12. Del Campo Nazca Saatchi Buenos Aires 269 25 26
13. DDB Stockholm 265 300 56
14. TBWA Hunt Lascaris Johannesburg 263 40 425
15= JWT Dubai 253 105 41
15= Farfar Stockholm 253 126 78
17. Leo Burnett London 236 45 80
18. DDB Auckland 233 66 39
19. Shackleton Madrid 225 6 9
20. Colenso BBDO Auckland 224 36 32

The top networks:

Network Points 2009 rank 2008 rank

1. BBDO Worldwide 2602 1 1
2. DDB Worldwide 2423 3 2
3. Ogilvy Worldwide 2248 2 3
4. Leo Burnett Worldwide 1991 4 4
5. JWT Worldwide 1462 6 6
6. TBWA Worldwide 1438 8 7
7. Y&R Worldwide 1312 11 10
8. Saatchi & Saatchi Worldwide 1058 5 5
9. Euro RSCG Worldwide 871 9 15
10. Publicis Worldwide 616 12 12

The top countries:

Country Points 2009 rank 2008 rank
1. USA 4666 1 2
2. Germany 3319 2 1
3. United Kingdom 3089 3 3
4. Australia 1923 4 8
5. Brazil 1915 5 6
6. France 1618 6 7
7. Sweden 1578 19 9
8. Canada 1512 8 12
9. Spain 1397 7 4
10. UAE 1365 18 21

Top countries for Direct:

1. Germany 802
2. Australia 796
3. United Kingdom 702

Top countries for Digital:

1. USA 844
2. Sweden 643
3. United Kingdom 561

Top countries for print/press:

1. UAE 371
2. India 279
3. Canada 272

Top countries for TV:

1. United States 1435
2. United Kingdom 608
3. France 449

Top 20 campaigns in the world - across all media

Campaign Agency Points

1. The world’s biggest signpost – Nokia FarFar Stockholm 242
2. Facebook Showoom – Ikea Sweden Forsman & Bodenfors 181
3. Replay – Gatorade TBWA Chiat Day L.A, 142
4= Fun Theory campaign DDB Stockholm 137
4= Andes Teletransporter, Argentina Del Campo Nazca Saatchi 137
6. SDIA Project – Aids Awareness Shalmor Avon Y&R Tel Aviv 118
7= The Closet – Canal+ BETS Euro RSCG Paris 108
7= Last Call – 13th Street Jung von Matt Hamburg 108
9. We Choose the Moon – JFK Library The Martin Agency, Richmond 107
10. Auditorium – Heineken JWT Italy 106
11. Choose a Different Ending – Police AMV BBDO London 88
12. HBO Imagine campaign BBDO New York 87
13. Wrangler Spring/Summer Collection Kokokaka Gothenburg 85
14. Monopoly City Streets – Hasbro DDB London 84
15= Sandwich – Walkers Crisps AMV BBDO London 83
15= Baby Elephant – Antwerp Zoo Boondoggle Leuven 83
17= Nothing Soft Gets In – Toyota Australia Saatchi & Saatchi Sydney 81
17= Support Scent – Guide Dogs Australia Clemenger BBDO Melbourne 81
19. Graffifti – Aides TBWA Paris 77
20= Whopper Face Ogilvy Brazil 76
20= Orcon + Iggy Together – Orcon NZ Special Group Auckland 76

The Top 10 DIRECT agencies in the world:

Agency Points 2009 rank 2008 rank

1. Ogilvy Frankfurt 150 3 2
2. Shackleton Madrid 149 1 1
3. BMF Sydney 147 4 10
4= Clemenger BBDO Melbourne 107 5 48
4= AMV BBDO London 107 - -
6. BBDO New York 99 327 -
7. Farfar Stockholm 88 - -
8. Ogilvy Sao Paulo 82 80 229
9. Memac Ogilvy Dubai 77 50 148
10. JWT Italy 76 492 -

The Top 20 copywriters in the world in 2010

Copywriter Agency Points

1. Carl Fredrik Jannerfeldt Frafar Stockholm 242
2. Adam Reeves BBDO New York 189
3. Martin Lundgren DDB Stockholm 175
4. Brandon Henderson Y&R New York 167
5. Cristiano Tonnarelli JWT Italy 151
6= Valerie Chidlovsky BERTC Euro RSCG Paris 140
6= Daniel Fisher Leo Burnett London 140
8. Patricio del Sante Del Campo Nazca Saatchi Argentina 137
9. Andre Kassu Almap BBDO Sao Paulo 129
10= Wade Alger The Martin Agency 119
10= Gregg Nelson Arnold Worldwide 119
12. Simon Vicars DDB New Zealand 116
13= Shahir Zag Y&R Dubai 113
13= Ali Ali Elephant Cairo and Advantage Marketing 113
15. Will Chambliss Arnold Worldwide 110
16= Peter Gocht Jung von Matt Hamburg 108
16= Andreas Henke Jung von Matt Hamburg 108
18. Komal Bedi Sohal Y&R Dubai 105
19= Eric Kallman Wieden+Kennedy Portland 104
19= Jean-Christophe Royer BETC Euro RSCG 104

The Top 20 Art Directors in the world in 2010

Art Director Agency Points

1. Tomas Jonsson Farfar Stockholm 242
2. Brandon Mugar BBDO New York 176
3. Simon Higby DDB Stockholm 175
4. Kieran Antill Leo Burnett Sydney 161
5. Komal Bedi Sohal Y&R Dubai 160
6. Marco Vigano JWT Italy 155
7. Juan Pedro Porcaro Del Campo Nazca Saatchi Argentina 153
8= Agnes Cavard BETC Euro RSCG Paris 140
8= Richard Brim Leo Burnett London 140
10. Carlos Muller Del Campo Nazca Saatchi Argentina 137
11. Eric Astorgue BETC Euro RSCG Paris 122
12. Danilo Boer Almap BBDO Sao Paulo 120
13= Eric Stephenson Arnold Worldwide 119
13= Brian Williams The Martin Agency 119
13= Simon Mogren DDB Stockholm 119
16. James Tucker DDB Auckland 116
17. Emmanuel Bougneres Colenso BBDO Auckland and Ogilvy Paris 113
18. Denis Kakazu Ogilvy Sao Paulo 112
19. Rob Kottkamp Arnold Worldwide 110
20= Marius Bell Jung von Matt Hamburg 108
20= Daniel Leverenz Jung von Matt Hamburg 108

Confira todos os resultados aqui.

Leia sobre o Big Won 2009 aqui.