Media Awards 2010

Media Awards 2010: todos os vencedores.

Best Communications/Entertainment Platform

Winner: Reese’s Perfect Xbox Live, Reeses, OMD US, Hershey's; OMD/Ignition Factory; Microsoft

Highly commended: True Blood "Hacking Reality", HBO, True Blood Season 2, PHD US, Digital Kitchen; Campfire; Ignition Print; Bemis Balkind

Best Communications Strategy

Winner: Dance, T Mobile, MediaCom UK, Saatchi & Saatchi; Freud Communications

Highly commended: It Doesn’t Have To Happen, Knife Crime, Manning Gottlieb OMD UK, Home Office; Youth Campaigns

Highly commended: Ask Richard, FBi Radio, Naked Communications, Frank PR Sydney

The Consumer Benefit Award

Winner: Pedigree Dog Adoption, Pedigree, Starcom Australia, Starcom MediaVest Group, Whybin; TBWA

Highly commended: Green Britain Day, EDF Energy, Havas Media, MPG UK, Euro RSCG; Cake/Havas Sports & Entertainment; ais; Lexis

Highly commended: Computertan.com, Skin Cancer Charity, UM London, McCann Erickson; Rubber Republic; Limelight

The Award for Media Bravery

Winner: Tele2 Everyone Loves A Bargain, Tele2, Starcom Norway

Highly commended: The Krypton Factor, Sage, PHD UK, Chunk; ITV

Best Event/Activation

Winner: Green Britain Day, EDF Energy, Havas Media, MPG UK, Euro RSCG; Cake/Havas Sports & Entertainment; ais; Lexis

Highly recommended: Skelan Nationwide Church, Skelan, Starcom MediaVest Philippines, United Laboratories; Catholic Media Network; First to Deliver Media Services

Highly recommended: Happy Summer by Kenzo, Havas Media, MPG Spain

Best Use of Content

Winner: Strauchanie: Sponsoring A Legend, Mars, Starcom Australia, Channel Ten Australia

Highly commended: Swatch MTV Playground, Swatch, MTV Networks

Highly commended: Lux Perfect Bride, Lux, Mindshare India

Best Consumer Driven Campaign

Winner: Huevos, Nike, Havas Media, MPG Mexico, Media Contacts

Highly commended: The Shave India Movement, Gillette Mach 3, MediaCom India, P&G India

Highly commended: How Do You Eat Your Burger?, Carls Jr., Initiative US

Best Use of Digital Landscape

Winner: Intel Swarm, Intel, OMD Singapore

Highly commended: Lohas Social Networking, Lohas, MediaCom China, Kaixin; COFCO

Além disso:

MPG Mexico named Agency of the Year
•         MediaCom named Media Agency Network of the Year
•         Havas receives Jury President’s special prize of “The Service Award”
•         Financial Times named Media Owner of the Year
•         Mars named as “Advertiser of the Year” for campaigns for Pedigree, Mars and Snickers
•         Jack Klues, Managing Partner, VivaKi named as “Media Professional of the Year”
•         People’s Award is given to “It Doesn’t Have To Happen”, a campaign against knife crime entered by Manning Gottlieb OMD UK

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