Just Refined Enough

A Crispin Porter + Bogusky Los Angeles assina campanha de rebranding para a 1800 Tequila, apresentando a marca como "Just Refined Enough".

Embalado por uma nova música de Chance, the Rapper, o comercial de 60", intitulado "Hands" (assista abaixo), explora uma dicotomia entre agressão e refinamento.

"Estamos tentando iniciar uma conversa sobre o que é a masculinidade moderna", declara o diretor da marca da 1800 Tequila, Erin Chin, à Adweek. "Em muitos anúncios de bebidas alcoólicas voltadas para homens, você vê ideias estereotipadas e unilaterais sobre o que significa ser bem-sucedido, com caras vestindo ternos e seduzindo mulheres".

A campanha de rebranding inclui garrafas personalizadas, projetadas pelo artista Enoc Perez.

Ficha Técnica:

Client: 1800 Tequila
Campaign: Just Refined Enough
Agency: CP+B LA
Chief creative officer: Kevin Jones
Creative director: Paddy Fraser
Associate creative director, art director: Tushar Date
Associate creative director, copywriter: Henry Kember
Vp, director of content production: Kate Hildebrant
Vp, executive integrated producer: Aymi Beltramo
Integrated producer: Autumn Hines
Music supervisor: Andy Hamm, Good Ear Music
Vp, director of business affairs: Rebecca Williams
Jr. business affairs manager: Taylor Tsuji
Managing directors: Ryan Skubic and Ivan Perez-Armendariz
Account director: Tobey Bennett
Content supervisor: Alex Rossi
Content manager: Paige Poulsen
Project manager: Jade Whitford
Executive strategy director: Benny Thomas
Associate strategy director: Melissa Cabral
Production company: Prettybird, Culver City
Director: Fleur Fortuné
Director of photography: Benoit Debie
Line producer: Hannah Cooper
Production designer: Matthew Gant
Stylist: Elise Bouquet
Co-founder, executive producer: Kerstin Emhoff
Director of production: Tracy Hauser
Executive Producer/Division: Jules De Chateleux
Editorial Company & City: Exile Edit, Santa Monica
Editor: Kirk Baxter
Assistant Editor: Jess Baclesse
Editoral Executive Producer: Cl Weaver
Editorial Head Of Production: Jennifer Locke
Editorial Senior Producer: Remy Foxx
Post Company & City: Electric Theatre Collective (ETC), Santa Monica
Lead Flame Artist: Mark Youngren
Flame Artist: Eric Mason, Eric Bruno
Post Producer: Therese Mayer
Mix Company & City: Lime Studios, Santa Monica
Audio Mixer: Matt Miller
Assistant Audio Mixer: Lisa Mermelstein
Mix Executive Producer: Susie Boyajan
Mix Associate Producer: Kayla Phungglan
Telecine Company & City: Company 3, New York
Colorist: Tom Poole
Assistant Colorist: Jenny Montgomery
Telecine Executive Producer: Ashley Mckim
Telecine Producer: Clare Movshon
Graphics Company & City: Elastic, Santa Monica
Music Track: “Tap Dance” by Octave Minds Featuring Chance The Rapper
Client Title & Names: Mark Teasdale, President And CEO of Proximo Spirits + Erin Chin, Group Brand Director + Kyle Harder, Sr. Brand Manager