Com Maya Moore

A marca Jordan, da Nike, e a Wieden + Kennedy de Nova York recriam o icônico pôster "Wings", do final dos anos 1980, que trazia a imagem do jogador de basquete Michael Jordan de braços abertos.

Agora, agência e anunciante refizeram a peça, protagonizada dessa vez pela jogadora Maya Moore, da WNBA (Women's National Basketball Association).

A W+K também assina o filme "Maya Moore Wings" (assista abaixo), que mostra os destaques da carreira da jogadora, incluindo imagens da infância obtidas com a mãe de Maya.

O comercial é embalado por uma versão de "Felling Good", de Nina Simone, na voz de Amber Mark. Nos segundos finais do filme, ouve-se as palavras do próprio Michael Jordan, citando: "No bird soars too high, if she soars with her own wings.", assinatura do cartaz original.

Além do comercial, a campanha é composta por peças out of home.

Ficha Técnica:

Agency: Wieden + Kennedy New York
Client: Jordan Brand
Campaign: “Wings”

Executive Creative Director – Karl Lieberman
Creative Directors – Caleb Jensen, Jimm Lasser
Art Director – Lawrence Melilli
Copywriter – Matt Mulvey
Head of Integrated Production – Nick Setounski
Executive Producer – Orlee Tatarka
Account Team – Jordan Muse, Liz Lindberg, Ashley Pratt
Brand Strategist – Brandon Thornton, Aya Watanabe
Social Strategist – Jessica Breslin
Art Producer – Pietro Clemente
Business Affairs Manager – Justine Lowe, Lindsey Timko, Brit Freyer
Media Planning – Karlo Cordova, Branden Bouvia, Chad Muratev
Traffic Managers – Sonia Bisono
Project Manager – Kristin Daly/Carly Lissik
Director of Art Production – Deb Rosen
Head of Business Affairs – Patrick O’Donoghue

Production Company – RESET
Director – Nabil
Executive Producer – Deannie O’Neil
Line Producer – Leslie Vaughn
Director of Photography – Darius Khondji

Editorial Company – Joint Editorial
Executive Producer – Michelle Carmen
Editor – Tommy Harden
Producer – Renee Haar, Aly Ryan
Assistant Editor – Stephen Nelson

VFX Company – Bonfire VFX
Flame Artists – Brendan O’Neil, Pierina Bustamante

Mix Company – Joint Editorial
Mixer – Noah Woodburn
Audio Assistant – Natalie Huizenga
Executive Producer – Leslie Carthy

MUSIC: “FEELING GOOD”
Music House – Walker
Executive Producer – Sara Matarazzo
Composer – Christopher Keyes
Vocalist – Amber Mark
Vocal Arrangement – Amber Mark

Color Company – Co3
Colorist – Tom Poole
Assistant Colorist – Jenny Montgomery
Producer – Alexandra Lubrano

Photographer – Carlos Serrao