Ads Leaderboard 2018

O YouTube apresenta os dez comerciais globais mais assistidos nos últimos 12 meses no site de compartilhamento de vídeos, desde a edição passada do Festival Internacional de Criatividade de Cannes.

O ranking Cannes YouTube Ads Leaderboard se baseia no número de visualizações e no tempo de exibição dos filmes publicitários.

Confira abaixo a lista dos 10 comerciais mais populares:

1. LG Astronaut Brand TVC Ad Film - 20 Years Anniversary Story Video - Life Is Good 2017
Brand: LG India
Media agency: Havas India
Creative agency: HS Ad

2. Clash of Clans: How Do We Get Over There? (Update Teaser)
Brand: Clash of Clans
Media agency: In house
Creative agency: Barton F. Graf

3. MISS DIOR – The new Eau de Parfum
Brand: Christian Dior
Media agency: Havas US
Creative agency: In house

4. Alexa Loses Her Voice – Amazon Super Bowl LII Commercial
Brand: Amazon
Media agency: Initiative
Creative agency: Lucky Generals

5. Samsung Galaxy: Growing Up
Brand: Samsung US
Media agency: Starcom
Creative agency: Wieden & Kennedy

6. Meet iPhone X — Apple
Brand: Apple
Media agency: OMD
Creative agency: In house

7. Jump Up, Super Star! - Super Mario Odyssey Musical
Brand: Nintendo
Media agency: Blue 449
Creative agency: Leo Burnett

8. Budweiser 2018 Super Bowl Commercial | "Stand By You"
Brand: Budweiser
Media agency: Dentsu Aegis Network
Creative agency: David

9. John Lewis Christmas Ad 2017 - #MozTheMonster
Brand: John Lewis
Media agency: Manning Gottlieb OMD
Creative agency: Adam & Eve/DDB

10. A Slimy Situation - Choose How To Save LEGO City!
Brand: LEGO
Media agency: Initiative
Creative agency: RGA